You may be the best kept secret in your company, industry, or location. Meanwhile, less qualified employees and job seekers are getting opportunities that you deserve. It happens. Some of the hardest working, highest performing, and biggest impact professionals are unknown, passed over, and not hired. Why does this happen? What is the difference?

The difference is marketing. Even companies with the best products in the world struggle to sell their products unless they know how to communicate their value through branding and communications. So, how can you learn from successful companies and apply it to yourself?

This course focuses on the fourth and fifth steps of the Road Map that helps you learn how to create your brand and value proposition so that others know who you are and the value you bring to the table. Until you address these areas, others who might be able to help you won’t. You need to learn to market yourself to help them to help you.

We begin with understanding branding then discuss how you can brand yourself to match your vision of what you are passionate about wanting to do. Then we discuss the concept of a value proposition and discuss how you can create your value proposition and use it to separate yourself from the competition. 

Course Series

This course is included in the following series:

8 CoursesThe Road Map to Career Success

  1. Why You Need to Compete in Your Career
  2. What is The Road Map to Career Success?
  3. What do You Really Want to Do? Defining Your Passion and Vision for Your Career
  4. How to Close the Gaps Between What You Want Versus Are Getting
  5. How can You Help Others to Know Who You Are?
  6. How can You Communicate with Others?
  7. How can You Sell Yourself to Decision Makers? Part One
  8. How can You Sell Yourself to Decision Makers? Part Two
Learning Objectives
  • Discover what a Brand is and recognize its value
  • Explore how can you create your Brand
  • Discover what a Value Proposition is and recognize it’s critical purpose
  • Explore how can you create your Value Proposition
Last updated/reviewed: March 4, 2024
12 Reviews (69 ratings)


Member's Profile
Insightful content on many levels of the huamn experience. This is a course that will help you get in touch with your emotional IQ and aid in ones search for meaning, purposefulness and the resultant passion that is created. Great class. Thank you, Larry

Anonymous Author
Explained in great detail all the critical elements of a Brand, I have been struggling with how to create my brand and value proposition for quite some time, the lesson has helped me to understand in a lot more detail.

Anonymous Author
As with prior segments of this series, this course provides a very practical roadmap for crafting how you can proactively shape your career and present yourself to your network and future managers/employers.

Member's Profile
I learned how important a brand is, how it needs to be consciously crafted and that there's a difference between "brand" and "value". Jim provided clear instructions on how to go about identifying both.

Anonymous Author
What surprised me is how much reflection and genuine effort needs to be put in place to create something that truly defines and conveys one's uniqueness. Thank you Jim!

Anonymous Author
Another great session in this series with helpful slides and several examples to solidify the message.

Anonymous Author
Very much enjoying the Road to Success series! Very good topics pf branding and value propositions.

Anonymous Author
The course was informative, and a nice change from the typical coursework.

Anonymous Author
Extremely helpful ideas. Builds on the concepts in the previous courses.

Member's Profile
Great course. Learned a lot that I will be incorporating in the future.

Member's Profile
Excellent course and great guidance to develop ones branding.

Anonymous Author
Good info about how to create brand and value proposition.

Course Complexity: Intermediate

No Advanced Preparation or Prerequisites are needed for this course. However, it is recommended to take the other courses in the series prior to completing this one.

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
  Introduction to How can You Help Others to Know Who You Are?3:12
  What is a Brand?12:22
  How Do You Create Your Brand?10:24
  Developing Your Emotional Tie7:27
Value Proposition
  What is a Value Proposition?9.06
  Creating a Value Proposition 11:58
  Help in Developing your Value Proposition 7:02
  Actions to Take3:12
Continuous Play
  How Can You Help Others to Know Who You Are? 1:04:36
  Slides: How can You Help Others to Know Who You Are?PDF
  How can You Help Others to Know Who You Are? Glossary/IndexPDF