You may be the best kept secret in your company, industry, or location. Meanwhile, less qualified employees and job seekers are getting opportunities that you deserve. It happens. Some of the hardest working, highest performing, and biggest impact professionals are unknown, passed over, and not hired. Why does this happen? What is the difference?

The difference is marketing. Even companies with the best products in the world struggle to sell their products unless they know how to communicate their value through branding and communications. So, how can you learn from successful companies and apply it to yourself?

This course focuses on the fourth and fifth steps of the Road Map that helps you learn how to create your brand and value proposition so that others know who you are and the value you bring to the table. Until you address these areas, others who might be able to help you won’t. You need to learn to market yourself to help them to help you.

We begin with understanding branding then discuss how you can brand yourself to match your vision of what you are passionate about wanting to do. Then we discuss the concept of a value proposition and discuss how you can create your value proposition and use it to separate yourself from the competition.