Instructor for this course

Some of the hardest working, highest performing, and biggest impact employees and job seekers are unknown, passed over, and unrewarded. Why? That's exactly what we are going to find out.

Once you create your brand and value proposition, the next step is “How do you communicate with others?” Marketing communications is about how insiders communicate with others in a way that influencers, trusted advisors, and decision makers understand, remember, and know how to help you.

We review how to craft your image (brand) and create your value proposition. Then we explain the use of stories and layered conversation. Finally, we reveal two key tools that can set you apart from your competition. The first is a marketing document and the second is a marketing action plan.

With these tools and techniques, you will be ready to talk to anyone. Finally, others will learn who you are and be able to help your career success.

Course Series

This course is included in the following series:

8 CoursesThe Road Map to Career Success

  1. Why You Need to Compete in Your Career
  2. What is The Road Map to Career Success?
  3. What do You Really Want to Do? Defining Your Passion and Vision for Your Career
  4. How to Close the Gaps Between What You Want Versus Are Getting
  5. How can You Help Others to Know Who You Are?
  6. How can You Communicate with Others?
  7. How can You Sell Yourself to Decision Makers? Part One
  8. How can You Sell Yourself to Decision Makers? Part Two

Learning Objectives

  • Recognize how stories are used
  • Discover what Layered Conversation is
  • Explore what a Marketing Document is
  • Identify what a Marketing Action Plan is
Last updated/reviewed: November 11, 2019

14 Reviews (86 ratings)Reviews

Anonymous Author
Very interesting topic. The idea of stories helping other remember you is great. Also a marketing plan to help others help you is a positive approach. Networking isn't easy and these are some good tips.
Member's Profile
Jim did a great job explaining how focus, planning, techniques and basic conversations are broken down so you can see results with your search and simple everyday interactions. Thank you!
Member's Profile
The course provides good insight to develop the proper value propositions, giving good guidance to create marketing document and why it is good to have a marketing action plan.
Anonymous Author
Course contains some good info on how to build your marketing plan and how to communicate your value proposition that can be used in many different situations.
Member's Profile
Solid questions that really frame it up well to understand how you should market yourself. This was a great course!
Anonymous Author
This course was very practical and informative. It helped me with my own development plan.
Anonymous Author
This course had a lot of good information about marketing yourself and networking.
Anonymous Author
A little bit too much information mixed in to answer the questions effectively.
Member's Profile
Overall very insightful on how to track progress and make oneself marketable.
Anonymous Author
This course was incredibly helpful in attaining knowledge and understanding.
Anonymous Author
The class was interesting and informative. Very thorough and professional.
Anonymous Author
Interesting course. I think it was helpful to review the concepts.
Member's Profile
Great course. I plan to take all of Jim's courses.
Member's Profile
Good course on marketing yourself.


Course Complexity: Foundational

No Advanced Preparation or Prerequisites are needed for this course. However, it is recommended to take the other courses in the series prior to completing this one.

Education Provider Information

Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Syllabus
  10:50Introduction to How can You Communicate with Others?
  10:38Create Your Stories
  11:55Three Story Strategy
  9:56How do you create your Marketing Document?
  9:21Creating Your Marketing Document: The Top Portion
  7:02Creating Your Marketing Document: The Middle Portion & Bottom Portion
  2:11Building Your Marketing Action Plan
  2:27Actions to Take
Continuous Play
  1:04:20How can You Communicate with Others?
  PDFSlides: How can You Communicate with Others?
  PDFHow can You Communicate with Others? Glossary/Index