New Course
0.5 Hours (On-Demand)
CPE Not Available
Instructor for this course
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In this course we discuss the basics of obtaining sponsorship monies and in-kind product donations for special events. We start with the sponsorship needs assessment. From there developing, selling, and negotiating sponsorship deals is discussed. Contract evaluation, closing the sale, and developing relationships are integral to continuing positive sponsorship connections.

This course serves business professionals who are tasked with finding sponsors for their special event. It will sharpen their fundamental understanding of developing relationships that will subsidize event costs. 

Course Series

This course is included in the following series:

2 CoursesSpecial Events: Sponsorship, Organization, and Management

  1. Special Events Organization and Management
  2. How to Attract Special Event Sponsorships

Learning Objectives

  • Explore the basics of obtaining event sponsorship
  • Identify the building blocks for a successful sponsorship 
  • Discover key ways to help increase sponsorship ROI 

 

Prerequisites

Course Complexity: Intermediate

No Advanced Preparation or Prerequisites are needed for this course. However, it is recommended to take the other course in the series prior to completing this one.

Education Provider Information

Company:
Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact:
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Syllabus
INTRODUCTION AND OVERVIEW
  00:46Introduction to Attracting Special Events Sponserships
  5:41Sponserships
  6:20Proposals & Opportunities
  2:43Multiple Sponsors
  2:45Contracts and Summary
CONTINUOUS PLAY
  18:15How to Attract Special Event Sponsorships
SUPPORTING MATERIALS
  PDFSlides: How to Attract Special Event Sponsorships
  PDFHow to Attract Special Event Sponsorships Glossary/Index
REVIEW AND TEST
  quizREVIEW QUESTIONS
 examFINAL EXAM