In this course we discuss the basics of obtaining sponsorship monies and in-kind product donations for special events. We start with the sponsorship needs assessment. From there developing, selling, and negotiating sponsorship deals is discussed. Contract evaluation, closing the sale, and developing relationships are integral to continuing positive sponsorship connections.

This course serves business professionals who are tasked with finding sponsors for their special event. It will sharpen their fundamental understanding of developing relationships that will subsidize event costs. 

Course Series

This course is included in the following series:

2 CoursesSpecial Events: Sponsorship, Organization, and Management

  1. Special Events Organization and Management
  2. How to Attract Special Event Sponsorships
Learning Objectives
  • Explore the basics of obtaining event sponsorship
  • Identify the building blocks for a successful sponsorship 
  • Discover key ways to help increase sponsorship ROI 

 

Last updated/reviewed: March 20, 2024
Prerequisites
Course Complexity: Intermediate

No Advanced Preparation or Prerequisites are needed for this course. However, it is recommended to take the other course in the series prior to completing this one.

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
INTRODUCTION AND OVERVIEW
  Introduction to Attracting Special Events Sponserships00:46
  Sponserships5:41
  Proposals & Opportunities6:20
  Multiple Sponsors2:43
  Contracts and Summary2:45
CONTINUOUS PLAY
  How to Attract Special Event Sponsorships 18:15
SUPPORTING MATERIALS
  Slides: How to Attract Special Event SponsorshipsPDF
  How to Attract Special Event Sponsorships Glossary/IndexPDF
REVIEW AND TEST
  REVIEW QUESTIONSquiz
 FINAL EXAMexam