Every person has a different style and method they use for their writings and communications. When we enter a corporate environment, we strive to develop leading practices to ensure information is relayed in a manner that will be accepted by the intended recipient.

Business writing can take on many forms and is often influenced by many factors including:

  • Professional’s education level
  • Organizational expectations
  • Individual personal writing style
  • Reader perceptions

Organizations are comprised of many individuals who come from varying backgrounds and experiences. Developing certain standardizations for the writing process is important.

Business writing is typically broken into four categories. Those categories include:

  • Informational writing: Informational writing provides the reader with an analysis of a problem or information needed to correct or adjust a process and includes the following: internal and external reports, financial statements and related disclosures and footnotes, meeting summaries, informal memos and interviews.
  • Instructional writing: Instructional writing provides the reader the information required to complete a task. This type of writing will include the following: procedure manuals, formal memos, technical documents that outline specifications.
  • Persuasive writing: Persuasive writing convinces the reader to take a specific action. It also will compellingly convey information. Persuasive writing will include the following: proposals, sales pitches.
  • Transactional writing: Transactional writing is the writing used in everyday interactions. Transactional writing will include the following: e-mail, informal notes.

In this session we cover a host of business writing concepts.

Learning Objectives
  • Review the types and stages of business writing.
  • Review business writing recommendations.
  • Examine writing style recommendations including:
    • Use of active vs. passive voice
    • Report length and word count
    • Run-on sentences and sentence fragments
  • Review tips for:
    • Punctuation
    • Capitalization rules
  • Appendix:
    • Verb variation
    • Attorney Client privilege
Last updated/reviewed: August 21, 2023
3 Reviews (6 ratings)


Anonymous Author
This is a great course on business writing. It provides great examples and reminders of the rules.

Member's Profile
Great course to establish a fundemental understaning of how to write for business effectively.

Anonymous Author
Interesting flashback to high school communications class.

Course Complexity: Foundational
No advanced preparation or prerequisites are required for this course.
Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
  Introduction to Guide to Business Writing4:26
  Types and Stages of Business Writing9:44
  Persuading Vs. Informing13:45
  Business Writing Recommendations20:58
  Passive Vs. Active Voice9:30
  Punctuation Tips and Capitalization Rules7:54
  Power Point Presentation Tips3:24
  Appendix - Hyphenated Words4:30
  Guide to Business Writing1:22:48
  Slides: Guide to Business WritingPDF
  Guide to Business Writing Glossary/ IndexPDF