Growth Marketing is the activity, set of institutions, and processes for growing an audience, community, or customer base in a dynamic market with resource constraints. The need for growth marketers has exploded over the past several years. Born out of the concepts around Growth Hacking popularized by Sean Ellis and others, Growth Marketing has emerged as the biggest trend for both high-growth startups trying to ramp their revenue quickly, and for more established firms that are looking to improve the ways they go to market and connect with potential buyers.

This course is the starting place for professionals who are trying to improve their marketing skillset by learning all about Growth Marketing basics and how to apply them to their own organizations. In this Growth Marketing 101 course, you get a brief history of traditional marketing, learn what growth marketing is and why it’s different, and then get into the specific practices that modern marketers employ to help their companies scale up and out.

Learning Objectives
  • Discover what Growth Marketing is.
  • Explore how Growth Marketing differs from traditional marketing.
  • Identify ways in which one can apply a growth marketing mindset to an organization.
  • Explore a baseline of knowledge around growth marketing to support further research and learning.


Last updated/reviewed: August 17, 2023
4 Reviews (13 ratings)


Member's Profile
the instructor was very thorough and provided great examples in order to push his message; he didn't go to fast, and he sounded like he not only knew what he was talking about, but he was excited and passionate to share that knowledge

Anonymous Author
The idea of growth marketing is very useful in a sense that it does not only apply to products and services only. It is really about how you sell yourself to your customer.

Member's Profile
Good speaker. Passionate about the subject. Lots of good information. Kept my attention.

Member's Profile
Great, short but very valuable lecture on marketing. Simple but yet insightful.

Course Complexity: Intermediate

No advanced preparation or prerequisites are required for this course.

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
  Introduction to Modern Growth Marketing for Professionals and Students4:09
  Traditional Marketing 10:07
  What is Growth Marketing?10:39
  What is Growth Marketing Continued..11:20
  Growth vs 'Traditional' Marketing 5:40
  Applying a Growth Marketing Mindset and Conclusion7:48
  Growth Marketing 101 - Introduction to Modern Marketing 49:42
  Slides: Growth Marketing 101 - Introduction to Modern MarketingPDF
  Growth Marketing 101 - Introduction to Modern Marketing Glossary/IndexPDF