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Growth Marketing is the activity, set of institutions, and processes for growing an audience, community, or customer base in a dynamic market with resource constraints. The need for growth marketers has exploded over the past several years. Born out of the concepts around Growth Hacking popularized by Sean Ellis and others, Growth Marketing has emerged as the biggest trend for both high-growth startups trying to ramp their revenue quickly, and for more established firms that are looking to improve the ways they go to market and connect with potential buyers.

This course is the starting place for professionals who are trying to improve their marketing skillset by learning all about Growth Marketing basics and how to apply them to their own organizations. In this Growth Marketing 101 course, you get a brief history of traditional marketing, learn what growth marketing is and why it’s different, and then get into the specific practices that modern marketers employ to help their companies scale up and out.
 

Learning Objectives

  • Discover what Growth Marketing is.
  • Explore how Growth Marketing differs from traditional marketing.
  • Identify ways in which one can apply a growth marketing mindset to an organization.
  • Explore a baseline of knowledge around growth marketing to support further research and learning.

 

Last updated/reviewed: August 25, 2017

1 Review (4 ratings)Reviews

4
Anonymous Author
The idea of growth marketing is very useful in a sense that it does not only apply to products and services only. It is really about how you sell yourself to your customer.

Prerequisites

Course Complexity: Intermediate

No advanced preparation or prerequisites are required for this course.

Education Provider Information

Company:
Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact:
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Syllabus
INTRODUCTION AND OVERVIEW
  4:09Introduction to Modern Growth Marketing for Professionals and Students
  10:07Traditional Marketing
  10:39What is Growth Marketing?
  11:20What is Growth Marketing Continued..
  5:40Growth vs 'Traditional' Marketing
  7:48Applying a Growth Marketing Mindset and Conclusion
CONTINUOUS PLAY
  49:42Growth Marketing 101 - Introduction to Modern Marketing
SUPPORTING MATERIALS
  PDFSlides: Growth Marketing 101 - Introduction to Modern Marketing
  PDFGrowth Marketing 101 - Introduction to Modern Marketing Glossary/Index
REVIEW AND TEST
  quizREVIEW QUESTIONS
 examFINAL EXAM