Google searches happen billions of times every day. In this course we discuss how Google search works and how SEO (Search Engine Optimization) plays a significant role in where a website shows up in Google’s search results.

We start with an overview of Google statistics and facts. Then we discuss what the ranking factors are that Google uses to place websites in the search results. From this we discuss how Google local search works. This then leads into a discussion of how Google places websites in the mobile search results.

We then delve into a conversation about how Social Media plays an important role in the way a website shows up in Google’s search results. Finally we tie it all together by discussing how to use Social Media to get you placed higher in Google search results.

Learning Objectives
  • Discover Google statistics and facts.
  • Identify Google ranking factors and how they work to place websites in the search results.
  • Explore how Google Local search works
  • Explore how Google mobile search works
  • Explore the important role Social Media plays when Google places a website in the search results
  • Discover how to use Social Media to get YOUR website to show up higher in Google’s search results
Last updated/reviewed: August 25, 2023
7 Reviews (28 ratings)


Member's Profile
This was a great introduction to SEO Optimization for someone that knew little to nothing about it. I will take this information and apply it to get more business. I hope Howard does an update in case anything has changed since this was created!

Member's Profile
materials are 6 years old. Google algorithms have changed and continue to change. Course should be updated. Would have liked to have seen discussion abour White Hat and Black Hat SEO.

Member's Profile
This explained clearly and succinctly the basic bones of what SEO is, which is exactly what I was looking for!

Anonymous Author
This was a good starter course for those unfamiliar with SEOs. Clear and Concise.

Anonymous Author
Easy to follow and credible instructor who guides one through the SEO process.

Anonymous Author
Good advice for steps to take in improving your site's Google search ranking.

Anonymous Author
It was alright. Interesting content but the final questions weren't great.

Course Complexity: Intermediate

No Advanced Preparation or Prerequisites are needed for this course.

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
How Google Search Works
  Google Facts and Stats 6:51
  Google Ranking Factor: Content 5:12
  Important Local Factors to Rank on Google Page 18:06
  How Mobile Search Works on Google: Overview 8:58
  Social Media's Role in Search Results 8:53
Continuous Play
  SEO: Discover How Google Search Works Full Video42:45
  Slides: SEO: Discover How Google Search WorksPDF
  SEO: Discover How Google Search Works Glossary/IndexPDF
  25 SEO TipsDOCX