The course provides a concise overview of global business research - the practice of collecting, organizing, and interpreting information related to opportunities outside of local and national markets. This is becoming increasingly important for accountants because Internet and e-commerce advancements have made every online enterprise instantly global. Firms are now broadening their focus and expanding their operations and ambitions. They’re going global and targeting the 95 percent of world consumers outside of Canada and the US. As never before, businesspeople are asking questions about exporting, investing, sourcing, partnering, and even recruiting offshore - and turning to their practitioners for answers. Discover the key factors you’ll need to address in an overseas business plan including international regulation, compliance, taxation, market analysis, and more. You’ll walk away with a foundational understanding of how to explore your export potential, and where to go online for the latest and best information to establish and grow a business worldwide.

Program Content:

  • Why Go Global
  • Optimizing Your Global Online Research
  • Using Social Media to Explore International Business Opportunities
  • Google Market Intelligence Tools
  • Google Translate
  • World Business and Taxation Reports
  • Global Business Incentives
  • Commercial Guides and Reports
  • Geopolitical Risks
  • Trade and Investment Statistics
  • Global Business Networks
  • International Business Specialists
  • Accounting International Alliances
  • Offshore Staffing
  • International Commerce Platforms
  • Global Business Finance
  • Shipping and Duty Resources
  • Cross-Border Advocacy
  • Key Takeaways

Who Should Attend:
Practitioners at all levels who want a foundational understanding of how to explore your export potential, and where to go online for the latest and best information to establish and grow a business worldwide.

Learning Objectives
  • Identify and understand how to make your way in the global economy.
  • Explore and gather free market intelligence reports prepared by commercial experts.
  • Identify and pinpoint the most promising industry opportunities by country.
  • Discover and review what trade barriers are in place and what regulations needs to be followed.
  • Discover and develop an export strategy and cross-border marketing plan.
Last updated/reviewed: March 18, 2024
Prerequisites
Course Complexity: Foundational
No advanced preparation or prerequisites are required for this course.
Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
INTRODUCTION AND OVERVIEW
  Course Agenda6:50
  Why Go Global6:32
  Optimizing Your Global Online Research24:20
  Using Social Media to Explore International Business Opportunities8:46
  Using Google Market Intelligence Tools21:28
  Google Translate5:44
  Global Business Research Tools37:00
  Key Takeaways3:12
CONTINUOUS PLAY
  Global Business Research for Accountants1:53:52
SUPPORTING MATERIAL
  Slides: Global Business Research for AccountantsPDF
  Global Business Research for Accountants GlossaryPDF
REVIEW AND TEST
  REVIEW QUESTIONSquiz
 FINAL EXAMexam