Instructor for this course
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Are you working in finance and want to play a larger role in the strategy development process of your organization?  Perhaps you see an opportunity to formalize strategy development and execution but aren’t quite sure how to go about it? 

This is a course in strategic management.  A course that is going to cover all of the important topics of strategic management from developing mission, vision, and values; to conducting situational analysis; to formulating strategy; to executing strategy.  The course ties each of the strategic management phases together with facilitation tools and techniques that will allow the learner to make a valuable strategic contribution to their organization.

Learning Objectives

  • Discover how to establish a strategic management process at your organization
  • Recognize how to facilitate the development and implementation of strategy at your organization
  • Identify how to play an important leadership role in strategic planning and management of your organization.
Last updated/reviewed: September 17, 2017

16 Reviews (53 ratings)Reviews

5
Member's Profile
Mr. Cook is the most effective presenter I have experienced. Here he has curated the best of strategy's various thought leaders and woven them into a practical "how-to" guide in a logical and readily understandable manner. His presentation style is highly energetic and effective and his passion for the subject matter is infectious. Finally, the deck provided includes the script of his voice-over, which is in my view a best practice. I highly recommend this course and others by Blair Cook.
5
Anonymous Author
Have used these various tools for many years but never knew how to fit them together. This course ties them together and will be very useful.
5
Anonymous Author
Good presentation. It would be helpful if we could have feedback about which question on the exam we got wrong.
5
Member's Profile
Summarizes heavy content very well in one short hour. Well-designed graphics help keep the big picture in mind.
5
Member's Profile
Excellent integration of various strategic management analysis tools into a consolidated view.
3
Anonymous Author
Every word was written on the presentation. Bullet points may have worked better.
5
Anonymous Author
As always, Mr. Cook leads a course with excellent content and practicality.
5
Anonymous Author
Very good introduction to a massive subject of strategic management
5
Anonymous Author
Logical and pragmatic information presented by an engaging speaker.
5
Member's Profile
Love Blair Cook's presentations. Very inspiring.
5
Member's Profile
Blair is the best presenter on Proformative!!!!!
5
Member's Profile
explanation of the different analysis tools
5
Member's Profile
Great course! Very informative.
5
Member's Profile
Excellent presenter!
4
Member's Profile
Good content overall.
5
Member's Profile
Good

Prerequisites

Course Complexity: Intermediate
  • Prerequisite Education: General business experience.
  • Prerequisite Experience: General business experience.
  • Advanced Preparation:  None 

Education Provider Information

Company:
Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact:
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Syllabus
INTRODUCTION AND OVERVIEW
Corporate Strategy
  6:25Approaches to Strategy Development
  7:17Mission, Vision, and Values
  9:03Assessing Current State
  13:00Strategic Alternative Formulation
  6:18Executing Strategy and Keeping It On Track
CONCLUSION
  2:57Conclusions and The Strategic Management Toolkit
Continuous Play
  49:50Formulating and Facilitating Corporate Strategy
SUPPORTING MATERIALS
  PDFSlides: Corporate Strategy
  PDFCorporate Strategy Glossary/Index
  PDFStrategic Management Worksheet
REVIEW & TEST
  quizREVIEW QUESTIONS
 examFINAL EXAM