This course explains how businesses can use big data and advanced analytics, and the business value they can add. It begins by explaining where most businesses are with their current Big Data programs and the issues they face. The challenges of using data analytics and the business case for using data to improve management are a focal point. The focus on decision-making is extended to discuss the differences between decision support and decision management, and how predictive analytics can be incorporated into the firm. This course is designed to allow business professionals to make the case for, and frame the successful use of, data analytics in their business operations.

***Please download and open all supporting materials before starting the course videos.***

Learning Objectives
  • Identify challenges (and mitigations) in successful adoption of predictive analytics.
  • Recognize the value of predictive analytics in terms of improved decision-making.
  • Explore existing practices in data analytics and cutting edge practices.
  • Recognize the differences between backward looking and forward looking analytics opportunities.
  • Identify opportunities for predictive analytics in business operations.
Last updated/reviewed: August 17, 2023
38 Reviews (222 ratings)

Reviews

4
Anonymous Author
This was a good introduction course. It provides a good baseline and awareness of key terminology. It includes why business analytics is useful and examples of how to use business analytics. It does not provide a rigorous review of detailed examples for data analytics by business process.

4
Member's Profile
Excellent overview of Big Data opportunities. Creates a strategic mindset and different ways of approaching client discussions--raising issues that our clients and their executives wrestle with but ones that we as auditors and tax advisors don't normally think to raise and discuss

5
Member's Profile
I appreciated the fast pace, clean/clear audio, simple graphics and organized structure. Also appreciated the professor keeping the discussion high level per the course objective, and identifying other courses that get into the details.

5
Member's Profile
This class was easy to follow and gave a broad overview of the potential use for business analytics for meeting business needs for running an efficient and effective businesses using the available tools.

5
Anonymous Author
A really great overview of how business is using big data to drive their strategies and operating decisions. Also highlights what difficulties may arise when trying to utilize this data.

5
Member's Profile
I thought the course was a great introduction to data analytics in business. It was a great length and it was easy to follow. The final exam, however, had a repeat question.

3
Anonymous Author
Good course. I learned a bit about application of DA and how it helps organizations. It was very interesting to see the applications of PA in different industries.

5
Anonymous Author
very informational and easy to follow. however the slides could be made more interesting. maybe pictures, graphs, etc. otherwise it was a good course.

5
Anonymous Author
Great introduction to data analytics. This is a growing field within audit, so it is important to start learning as much as possible about it.

5
Anonymous Author
The course offers a good overview of the practical implications of big data and how to convey its ROI to a client / internal management.

5
Anonymous Author
excellent overview of opportunity for business to use big data analytics. I look forward to reviewing the more detailed courses.

5
Anonymous Author
I suggest including study cases material that would allow us to understand more deeply the concepts with real life examples.

3
Member's Profile
Good overview of the materials. additional clarity would help around how PA is different than other estimates used.

5
Anonymous Author
This is a high-level overview of how to organize data analytics efforts and sell these services to the business.

4
Anonymous Author
I liked the short videos as well as the option to have one big video. Subtitles might be a good thing to offer.

4
Anonymous Author
Excellent course - though it was soft skills - i found it very informative and useful for my day to day work

3
Anonymous Author
works for me. somewhat interesting. wish a i wasn't forces to type 50 characters to complete the course

4
Anonymous Author
Does a good job of showing different ways that we can put big data to use and not just the terminology.

4
Anonymous Author
This is a good discussion on finding opportunities to use big data in making future business decisions.

5
Member's Profile
This is quite good course regarding big data analytics that, in turn, is an important area in today IT.

5
Anonymous Author
Good course covering the use of big data and analytics to bring about efficiencies in business.

4
Member's Profile
Great Course....very explicative, great examples and the approach was very efficient. Thanks.

4
Anonymous Author
Have expected mote details or examples of approaches to get clear picture and application.

3
Member's Profile
I'm not entirely sure how this will play into my job but it was interesting nonetheless.

4
Anonymous Author
It is a useful course for the beginners, but also for more advanced individuals.

5
Anonymous Author
It was interesting how important it is to consider ROI and how to start small.

5
Member's Profile
Good overview of Big Data, data analytics and a variety of associated concepts.

4
Anonymous Author
Great course! The instructor is very clear and makes the issues interesting.

4
Anonymous Author
This is a good lecture, and I hope the lecturer can give more vivid examples.

5
Anonymous Author
Good overview. Takes the mystery out for those not familiar with Big Data.

5
Member's Profile
Good information on how to think about the application of data analytics.

4
Anonymous Author
Was very interesting, especially helpful were examples that were given.

4
Anonymous Author
great content, relative and provides in a clear and concise manner

3
Anonymous Author
this one was a little long and redundant with the other materials

4
Member's Profile
Thanks for putting the course together. It was very helpful.

5
Member's Profile
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5
Anonymous Author
This course was very informative and the leader was great.

2
Anonymous Author
i would say this is quite boring and not interactive..

Prerequisites
Course Complexity: Intermediate

Viewers should be familiar with basic financial and accounting concepts. In addition, viewers should be familiar with Big Data and Business Intelligence, or review my existing courses on the topic.

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
Introduction and Overview
  Introduction to Finding Business Opportunities for Big Data Analytics12:31
  Applications of Big Data20:09
  Big Data Today7:42
  Big Data Tomorrow11:00
  Putting Big Data Into Use7:41
Continuous Play
  Finding Business Opportunities for Big Data Analytics59:05
Supporting Materials
  Slides: Finding Business Opportunities for Big Data AnalyticsPDF
  Finding Business Opportunities for Big Data Analytics Glossary/IndexPDF
Review and Test
  REVIEW QUESTIONSquiz
 FINAL EXAMexam