"Always do, say and engage on LinkedIn in ways you want to be seen, heard and perceived in life.” @TLBurriss

Having a well-built LinkedIn Profile is an important first step when using LinkedIn as a business tool. Growing and continuing to grow a relevant LinkedIn Network is another important step.

However, these are only two of the important steps you need to fully create value using LinkedIn as a business tool.

The third step is to build a Professional Brand through engagement on LinkedIn.

As in any other area of our lives, including our careers and businesses, our brands and our reputations, are developed through our actions and words. When people see what we share, read our words and see how we act on LinkedIn, our personal and professional brand begins to develop, whether we like how it’s developing or not. Therefore, it becomes important to pay attention to what we are doing, saying and engaging on within LinkedIn and beyond.

Our professional reputation is the backbone of our success in life, career, and business. Investing time to develop and manage this reputation is critical for us to continue achieving our career and business goals. This work extends beyond Face-Face, but also to our social media presence and engagement.

In this course I will show you ways to develop your professional brand on LinkedIn and how to measure how your brand is developing.

We will look at the many different areas of LinkedIn you can use to grow your professional brand.

We will also explore the many unique activities you can use to achieve the goal of building a Professional Brand on LinkedIn.

Learning Objectives
  • Explore areas of LinkedIn useful for Professional Branding activities.
  • Identify the best practices of sharing content on LinkedIn.
  • Discover the best ways to engage with your LinkedIn Network and the best tactics of doing so.
  • Identify unique ways to engage with your LinkedIn Network in ways most people don’t, in order to build a stronger professional brand.
Last updated/reviewed: March 6, 2024
4 Reviews (20 ratings)


Member's Profile
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Member's Profile
KPI section could be more informative in measuring how effective your profile is.

Member's Profile
Thank you very much for the great tips! I will work on my public image more!

Anonymous Author
Good course overall, ideas and content were good to consider.

Course Complexity: Foundational
  • Each student will need to have basic computer skills, an understanding of web browsers and basic website navigation skills to attend this course.
  • Each student will need to have a LinkedIn Profile (account) in order to participate in this course.
  • Each student will need to know of online sources of content they can use that are relevant to their professional brand.
  • It is recommended that each student first take the Illumeo courses:
  • ○ Building a Professional LinkedIn® Profile 2020

    ○ LinkedIn Networking in 2020 & Beyond


Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
  Introduction to Engaging and Sharing On LinkedIn as a Business Professional1:55
  What is LinkedIn1:42
  Philosophies of Professional Branding3:57
  Why use LinkedIn for Professional Branding3:56
  Using your LinkedIn Profile for Branding2:29
  Networking to build a Professional Brand2:09
  Using LinkedIn Posts for Branding2:59
  Branding through Engagement2:43
  Branding through LinkedIn Messaging2:05
  Branding through LinkedIn Pages2:53
  Branding through your LinkedIn Profile3:31
  Branding through LinkedIn Posts6:14
  Sharing Content on LinkedIn2:49
  Engaging on LinkedIn Content3:24
  LinkedIn Messaging3:21
  LinkedIn Groups1:54
  LinkedIn Invites3:25
  Branding through Company Pages4:01
Closing remarks
  Measuring Your Professional Brand3:36
  Closing Remarks 3:08
  Engaging and Sharing On LinkedIn as a Business Professional1:02:08
  Slides: Engaging and Sharing On LinkedIn as a Business ProfessionalPDF
  Engaging and Sharing On LinkedIn as a Business Professional Glossary/ IndexPDF