Instructor for this course

In today’s world, email is business writing. Learn to use this essential tool for optimal results.

A single email can cause the end of a long business relationship or the beginning of a profitable new bond. An email can build or break the writer’s credibility. Endless email checking drains productivity and ruins focus. Managing email effectively and writing email sensibly are core competencies, because in today’s economy, email is business writing.

At the end of the program, participants will be able to:

  • Compose captivating subject lines
  • Write emails with fewer proofreading errors
  • Strategize their time so that email does not wreck their productivity

Take this course if you feel overwhelmed by the email in your life and wish you could use the time you spend on email more profitably.

Course Key Concepts: Email, business writing, email etiquette, productivity, communication, marketing, sales, consulting.

Learning Objectives

  • Recognize when email is the best medium for the message.
  • Identify an effective subject line for a specific situation.
Last updated/reviewed: June 20, 2021

9 Reviews (41 ratings)Reviews

Anonymous Author
This is an outstanding course. I especially liked the discussions on selecting the right medium, drafting a compelling subject line, implementing a consistent structure, and proofreading an email. Kindly double check the answer to question 8 which conflicts with the training slides. Thank you for a highly valuable course.
Anonymous Author
Another great course from Elizabeth Danziger. She provides helpful oversight and great reminders we should all keep in mind. Enjoyed the conversation around only checking emails during natural breaks. I hope to break my habit of constantly checking emails.
Member's Profile
This has been one of the most valuable courses I’ve taken in Illumeo. I learned practical tips for being more effective with email. The handout is a great summary to keep as a reference. I loved her presentation. It was to the point and interesting.
Anonymous Author
This is a course for every professional. The instructor is very engaging and she provides several helpful rules, tools and strategies for workplace communication via email.
Anonymous Author
Some great tips overall and it is so easy to fall into some of these traps! Good course for anyone who has to use email on a regular basis in the professional world.
Anonymous Author
Great overview of practices to keep in mind for email communication. Mostly common sense, but I learned specifics about enhancing my Subject Lines.
Member's Profile
why such basic stuff needs to be said, i don't know, but it does.... thanks for laying it out, i will think before opening mouth....
Anonymous Author
The handouts were well laid out and the information had practical application
Member's Profile
Very helpful information and tips on writing emails.


Course Complexity: Foundational

No advanced preparation or prerequisites are required for this course.

Education Provider Information

Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Syllabus
  4:28Introduction to Eight Principles of Effective Email
  5:58Email Effectiveness Principle 1- Choose the right medium
  15:17Email Effectiveness Principle 2 - Be a credible sender
  14:14Email Effectiveness Principle 3 - Create a compelling subject line
  9:43Email Effectiveness Principle 4 - Use a consistent email structure
  13:59Email Effectiveness Principle 5 - Maintain an Appropriate Tone
  10:44Email Effectiveness Principle 5 - Maintain an Appropriate Tone Cont'd
  7:44Email Effectiveness Principle 6 - Remember that emails are public Documents
  13:26Email Effectiveness Principle 7 - Proofread carefully
  12:52Email Effectiveness Principle 8 - Have an email strategy
  10:25Course Summary
  1:58:50Eight Principles of Effective Email
  PDFSlides: Eight Principles of Effective Email
  PDFEight Principles of Effective Email Glossary/ Index
  PDFHandout: Eight Principles of Effective Email