Technology is increasingly changing today’s business environment. Access to information is now at everyone’s fingertips, allowing buyers more options and resources to allow for better-informed decisions. As a sales professional, you need to possess an array of effective competencies and skills to remain relevant.

In this course, we explore specific activities you can do to uncover information that provides additional insight to better understand what drives people to make buying decisions. This information will help you create sales conversations that set you apart from the competition and establish your value, while building the trust needed for long-term customer relationships.