As of July 10, 2022, there were more than 840 million people with LinkedIn Profiles. LinkedIn continues to be the #1 Professional Networking Social Media site globally.

However, many LinkedIn Profiles are still built without focus, purpose, or clear goals in mind. Very few LinkedIn Members create their LinkedIn Profiles using their most important keywords and with their target audience, i.e., most important viewers, in mind.

I refer to a Professional LinkedIn Profile as one where the LinkedIn Member purposefully writes the content focused on their target audience using keywords and stories relevant to who they are today and what they do relevant to their target audience.

This course was created to guide you on building your Professional LinkedIn Profile and positioning yourself better than your peers and/or competitors on LinkedIn. Doing so is important to creating real business value using LinkedIn as a business tool.

In this course, we discuss the key tactics and styles of building a Professional LinkedIn Profile, including the best practices of using many of the key areas of a LinkedIn Profile.

I will share my own experiences and successes in building a LinkedIn Profile that is often found on the first page of a Google Search and how I make this happen. You will discover the importance of ensuring the content is written using words and phrases that resonate with your target audience and how to do this. We will discuss tactics for building your keyword list and then how to incorporate those phrases/words in your content.

Learning Objectives
  • Discover how to navigate around a LinkedIn Profile.
  • Explore and create an understanding of the importance of a Professional LinkedIn Profile in business today.
  • Identify and become knowledgeable about using the right keywords in your LinkedIn Profile.
  • Discover and begin to develop clarity of who your target audience is.
  • Recognize and be introduced to the key areas of your LinkedIn Profile and how to use them.
  • Explore and learn how to test the keyword richness of your LinkedIn Profile.
Last updated/reviewed: March 13, 2024
5 Reviews (12 ratings)


Member's Profile
I thoroughly enjoyed this class. Teddy provides a ton of good advice on ALL sections of an LN profile but also provides a handful of "guiding principles" that users of all types should be mindful of. The wordcloud section at the end was especially interesting.

Anonymous Author
Great content, very practical. Listen to this one with a way to take notes!!

Member's Profile
Very good information on creating a a great linkedin profile! thank you.

Anonymous Author
This was a good overview for how to use LinkedIn. Great tips and ideas.

Anonymous Author
Discovered several new features of LinkedIn to use.

Course Complexity: Foundational
Each student will need to have basic computer skills, an understanding of web browsers and basic website navigation skills to attend this course.
Each student will need to have a LinkedIn Profile (account) in order to participate in this course.
Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
  Introduction to Creating a Professional LinkedIn Profile 1:58
  Instructor Introduction1:28
  What is LinkedIn2:52
  What is a Professional LinkedIn Profile3:11
  Who should have a Professional LinkedIn Profile4:01
LinkedIn Profile Overview
  Getting Started on LinkedIn3:00
  Focus on your Target Audience2:41
  Define the Right Keywords and Phrases2:28
  Write your LinkedIn Profile in Your Own Style1:45
  LinkedIn Profile Best Practices5:46
  The Key areas of a Professional LinkedIn Profile3:56
LinkedIn Profile Section Management
  LinkedIn Profile Intro Card18:04
  LinkedIn Profile Contact Information9:24
  LinkedIn Profile Services Page7:06
  Analytics and Resources Tab3:58
  Using Creator Mode3:28
  Using the Featured Section2:15
  Activity Section0:40
  Adding your About Section3:28
  Adding Work Experience11:32
  Adding Education1:53
  Adding License and Certifications2:39
  Adding Volunteer Experiences3:19
  Adding Skills3:59
  Adding LinkedIn Recommendations4:36
  Adding Publications2:14
  Adding Additional Useful Sections4:47
Closing Remarks
  Test your Keyword Richness6:36
  Closing Remarks3:49
  Creating a Professional LinkedIn Profile - 20222:06:53
  Slides: Creating a Professional LinkedIn Profile - 2022PDF
  Creating a Professional LinkedIn Profile - 2022 Glossary/IndexPDF
  Supporting Document: Creating a Professional LinkedIn Profile - 2022PDF