Instructor for this course
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In a world where the links between organizational purpose, organizational culture and brand are becoming increasingly transparent, traditional marketing is beginning to fail and we need to find ways to consciously craft culture. You can market your products, but if you want to have generations of customers to come, you have to radically anticipate and shift how they operate.

This course introduces you to a working definition of culture, and teaches you to understand culture as a system of memes that determines how your customers operate. We also explore how culture is created and the tools necessary to consciously craft it.

Gaining the cultural edge will elevate all of your marketing efforts, and put them in a powerful context of shaping how your customers live.

Learning Objectives

  • Discover a powerful working definition of culture
  • Identify the key creators of culture
  • Explore six elements of culture
  • Learn how visionaries craft culture
Last updated/reviewed: September 18, 2018

1 Review (1 rating)Reviews

4
Anonymous Author
This is something new in marketing context as it actually makes u think that you may have a bigger purpose to change how live in the world.

Prerequisites

Course Complexity: Foundational

No advanced preparation or prerequisites are required for this course.

Education Provider Information

Company:
Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact:
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Syllabus
INTRODUCTION AND OVERVIEW
  4:44Introduction to Crafting Culture - Going Beyond Marketing and Shifting the Cultural Operating System of your Customers
Crafting Culture
  3:01What is Culture?
  13:39Elements of Culture
  1:02Spheres of Concern
  2:18The Power of Memes
CONCLUSION
  3:53Putting Culture Crafting to Work
Continuous Play
  28:37Crafting Culture - Going Beyond Marketing and Shifting the Cultural Operating System of your Customers
SUPPORTING MATERIALS
  PDFSlides: Going Beyond Marketing and Shifting the Cultural Operating System of your Customers
  PDFGoing Beyond Marketing and Shifting the Cultural Operating System of your Customers Glossary/Index
  PDFWorkbook: Going Beyond Marketing and Shifting the Cultural Operating System of your Customers
REVIEW and TEST
  quizREVIEW QUESTIONS
 examFINAL EXAM