In a world where the links between organizational purpose, organizational culture and brand are becoming increasingly transparent, traditional marketing is beginning to fail and we need to find ways to consciously craft culture. You can market your products, but if you want to have generations of customers to come, you have to radically anticipate and shift how they operate.

This course introduces you to a working definition of culture, and teaches you to understand culture as a system of memes that determines how your customers operate. We also explore how culture is created and the tools necessary to consciously craft it.

Gaining the cultural edge will elevate all of your marketing efforts, and put them in a powerful context of shaping how your customers live.