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This course describes analytical models that can be used for strategic business analysis and customer analysis. Under strategic business analysis, the course covers external analytical models such as STEEP, SWOT, Porter's Five Forces and the Boston Consulting Growth Matrix. Under customer analysis, the course covers four models: Kano Model, Value Analysis, Expectation Ranking and Buyer Utility Map. This course is designed to increase analytical knowledge so that you make rational decisions across the overall business.
The course includes two handbooks of over 30 different analytical models that can be used to solve all types of business problems.
Learning Objectives
- Explore at least five areas in the external environment that can impact a business
- Discover the four critical questions to ask for assessing a company’s current situation
- Recognize how to categorize all products offered by a company into four major groups
- Identify differences in customer requirements and recognize how to address requirements in a logical flow
- Explore how to calculate the value different customers bring to a company
- Identify the six satisfaction touch points experienced by customers
- Discover five different types of problems that can be solved using five different analytical models
Last updated/reviewed: May 06, 2018
4 Reviews (19 ratings)Reviews
Paul Whatley
(Sr. Financial Analyst at American Cancer Society)
Very good overview of why analysis is needed and what the benefits are. Also great materials were provided to give a foundation for further study.
Anonymous
(South Shore Real Estate, LLC, Owner, Rea..)
Exceptional level of strategic and tactical level of content. Engaging speaker and incredibly strong takeaway materials. Very impressed!
Anonymous
(Director of Finance and Contracts)
Good class, very informative and the handbooks are a nice bonus.
Bruce Merrell
(Manager at RSM)
A very eye-opening orientation to various analytical models
Prerequisites
Course Complexity: Intermediate
No Advanced Preparation or Prerequisites are needed for this course.
Education Provider Information
Company:
Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact:
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .