Over 2/3rds of North American companies feel they do not control their prices nor are they actively trying to change the situation despite the sometimes dramtic increase in value companies experience when they are driving their pricing strategically, and not passively following the market.

This course provides an introduction to and dissects strategic pricing while showing that being able to control pricing in strategic fashion can result in a significant increase of company value.

The course looks at companies that have successfully taken control of their prices and what the 3 basic requirements are to better control prices and provides a 5 step process to help companies increase their control over prices. The benefits are higher profitability and greater corporate value in the long run.

Learning Objectives
  • Explore an analytic framework a company can use to determine if they are potentially capable of exerting more control over their prices.
  • Recognize what the key elements are in exerting more control over prices.
Last updated/reviewed: August 23, 2023
10 Reviews (43 ratings)

Reviews

5
Member's Profile
Good overview of how to manage a strategic pricing function. Uses the short time slot well. The course does not go into specifics about pricing analysis or different pricing approaches, but is more of a survey and strategic/management overview.
5
Anonymous Author
Great use of a shorter amount of time and gives the listener some good actionable items to think about.
4
Member's Profile
There were some good examples in this course of why pricing can be so important.
5
Member's Profile
Packs a lot of valuable insight into a short period of time. Very efficient!
4
Member's Profile
Relatively clear presentation, at times, was unfocused but all in all ok
3
Member's Profile
We raised prices 10%. Our sales are down, but our profit is up over 100%
4
Anonymous Author
Good information. Engaging teacher. Could provide a few more examples.
5
Member's Profile
Interesting perspective as we don't emphasize enough on pricing
4
Anonymous Author
Short and sweet but made some good points
4
Member's Profile
Very brief course
Prerequisites
Course Complexity: Foundational

No advanced preparation or prerequisites are required for this course.

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
  Course Overview CPE
Course Syllabus
INTRODUCTION AND OVERVIEW
  Introduction: To Price or Not to Price2:38
Strategic Pricing
  Differentiable Products & Management Commitment 8:23
  Teamwork6:31
The 5 Step Pricing Solution
  5 Step Pricing Solution 9:49
  5 Step Pricing Solution In Action3:17
Continuous Play
  To Price or Not to Price 30:39
SUPPORTING MATERIALS
  Slides: To Price or Not To PricePDF
  To Price or Not To Price Glossary/IndexPDF
REVIEW and TEST
  REVIEW QUESTIONSquiz
 FINAL EXAMexam