Over 2/3rds of North American companies feel they do not control their prices nor are they actively trying to change the situation despite the sometimes dramtic increase in value companies experience when they are driving their pricing strategically, and not passively following the market.
This course provides an introduction to and dissects strategic pricing while showing that being able to control pricing in strategic fashion can result in a significant increase of company value.
The course looks at companies that have successfully taken control of their prices and what the 3 basic requirements are to better control prices and provides a 5 step process to help companies increase their control over prices. The benefits are higher profitability and greater corporate value in the long run.
Learning Objectives
- Explore an analytic framework a company can use to determine if they are potentially capable of exerting more control over their prices.
- Recognize what the key elements are in exerting more control over prices.
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Prerequisites
No advanced preparation or prerequisites are required for this course.