5.0 CPE Not currently accepting new students
Behavioral finance has shown that all people, even financial experts, are prone to making irrational and suboptimal financial decisions. It also explores how people have wants that extend far beyond traditional finances' assumption of wanting the highest return at the lowest risk. We are not perfectly rational economic robots; we are easily driven by many wants and emotions while working with limited time, knowledge, and energy.
This course explores many of the thinking errors and biases exhibited by all people, even the experts. You'll be able to identify the nonfinancial wants that drive the financial decisions of your clients. We'll then identify ways to improve financial decision-making in the contexts of personal financial planning and business financial management.
You'll learn from an author that teaches these concepts to MBA students at a university as well as to business advisors and staff. He is a CPA that's been a CFO of multiple companies. Rob also has a master's degree in personal financial planning and a graduate certificate in financial therapy. He served as program manager for a group of investment advisors.
This course leads you from foundational finance concepts to practical applications in both personal finance and business finance.
Course Key Concepts: Finance, Behavioral Finance, Economics, Personal Financial Planning, Personal Finance, Business Finance, Business Financial Management, Business Management, Business Planning, Pricing.
Note:This course is also available in Text Based format. https://www.illumeo.com/courses/behavioral-finance-introduction-insights-text-based-course
Learning Objectives
- Recognize common behavioral finance biases and heuristics.
- Identify ways to reduce thinking errors caused by biases and heuristics.
- Discover and recall differences between traditional finance and behavioral finance.
- Identify negative financial impacts of finance biases and heuristics.
Last updated/reviewed: March 28, 2024
70 Reviews (279 ratings)
Reviews
Lawrence DeParis
(Founder & CEO at C-Level Solutions LLC)
Of the many, many courses I have taken on the Illumeo platform, this was definitely one of the best and most insightful. I have always found elements of "behavioral finance" to be fascinating and powerful in planning, strategy, and business performance. Mr. Stephens has bundled the leading theories and presented them as a unified new "dimension" for planners and leaders to factor in. He has done so in a manner that CFO's and other business leaders will undoubtedly find easy to digest, replete with useful examples. The consideration of these concepts will undoubtedly add value via improvement decision-making and more enlightened risk assessments.
Thank you for such a quality contribution to the Illumeo portfolio!!
DAvid Beauregard
(Managing Director at Monument Square Advisors)
Wow! This is an important course suitable for Middle Market and publicly traded company managements, financial advisors and families wrestling with issues of savings and the hidden elements of decision making that impact business and personal finance. The complexity of the subject is important to understand in order to bring the lessons herein to life in your business or in conversations with your advisors. The details covered and the excellent narration of the materials is superb. I intend to revisit this course again within the next few months in order to continually refresh my understanding of Behavioral Finance. David Beauregard
Kirk Valencia
(Business Administrator at Denver Church of Christ)
This is an excellent course for someone desiring to make prudent choices in almost every major financial arena in life especially when it comes to investing and retirement. In addition, this lecture does a great job reminding the realities of human nature and what we are naturally proned to subconsciously in our day-to-day financial decision-making tasks.
Anonymous
(CPA)
This was a great course which provides an introduction to different ways of thinking about how financial decisions are made and how to think differently about one's own investment and financial decisions. The influential thinkers and economists cited by the presenter provide a great jumping-off point to explore behavioral finance theory further.
Carter Tate
( at JB Hunt Transportation)
I found this course to be very unique and engaging among other CPE materials on this site. As financial managers, we are slow to consider our personal limitations and inherent biases and challenge our views, and this course presented very novel ways for me to strengthen my decision making both as a professional and family financial manager.
John Vardavas
( at Vardavas, CPA)
This was the best CPE class I've taken in a decade. It really taught me how to re-evaluate my thought process on many things, not just investment related. The knowledge received from this class is something I truly believe will provide me with a competitive advantage in my profession and in dealing with people on a day-to-day basis.
Anonymous
(Accounting Officer)
I found this to be a very interesting module. The concepts were new to me but made a great deal of sense. I think applying behavioral finance to real-world situations would benefit managers in any business environment. The presenter did a really good job of making it more than just a vague concept and he was easy to listen to.
Go Tanaka
(Manager, Sales Strategy at Manulife)
Great overview of the various types of cognitive dissonance and biases that we humans fall into. If you've taken a behavioral psychology course or enrolled in the CFA program, this material may not be new to you (e.g. Ariely, Kahneman, Sen...if you recognize these names, you do not need to take this course.)
Wendy Sanyk
(Auditor at U.S Department of Veterans Affairs – D..)
High quality course! Well-researched, well-presented summary of key behavioral economics principles from a professional and engaging instructor, with many references, examples, and quotes to illustrate key points. Great overview and insights! Would definitely take other courses from Rob.
Anonymous
()
This course was amazing. It definitely helps one think about non-traditional ideas and what could be holding one back. I thoroughly enjoyed the course, it was presented in a logical and enjoyable way. I would definitely highly recommend this to course to others.
Anonymous
(Accountant)
There is a lot of content in this course. Some ideas are only quickly reviewed, however, it is such a good starting place if you want to dive deeper on any of the topics. I know I will be returning to the videos and materials for review in the future.
Anonymous
(Senior Associate)
This was a great course with rich content and it would be helpful for anyone looking to better understand the rationale behind a lot of financial decisions. It gives you a glimpse into the minds of finance managers and CEOs, and management in general.
Derek Yanasak
(Senior Accountant at Tech 24)
Great course, with a lot of interesting concepts. I really enjoyed the presentation style and felt like the time was appropriate. I did notice the instructor repeated concepts but honestly this helped me retain the main sentiment of the section.
Matt Parker
( at WCF Insurance)
Fascinating topic delivered in a very effective way. It was a lot of information, and the biases were hard to keep straight, but the course is a good starting point for future CPE courses. the instructor was engaging. Highly recommend.
Anonymous
()
Really like this presenter. Nice overview of behavioral finance. Course was a nice foil to all the technical offerings we normally consume - gives a nod to all the unseen human factors that influence financial decision making.
Anonymous
(Bonding Manager)
I really like the way this instructor presents the material in his courses. This course offers a fresh perspective of the emotions and thought processes that drive financial decision making. Highly recommend!
Michael DeVito
( at Dassualt Falcon Jet)
This was a great course which provides an introduction to different ways of thinking about how financial decisions are made and how to think differently about one's own investment and financial decisions.
Anonymous
(ASSISTANT CONTROLLER)
This was one of the best courses on ILLUMEO. All of the things discussed are
things individual investors should take into account with regards to their own
psychology when making investment choices.
Kinsey Marker
( at United Talent Agency)
This was a really interesting course on behavioral finance. I especially enjoyed learning about this "new" topic in way that related to a lot of "older" concepts I already knew.
Julia Kramer
(Financial Behavior and Leadership Consul.. at Signature Financial Planning)
This is the best Behavioral Finance Course I've taken. The instructor was clear, concise, funny and used real world applications. I look forward to taking more of his courses.
Fernando Diaz
( at Self employed)
This is an excellent course for someone desiring to make prudent choices in almost every major financial arena in life especially when it comes to investing and retirement.
Anonymous
()
Very clearly the most theoretically instructive & practically useful course I've taken on this platform, and I'm very likely to review the material again in the future.
Adrienne Simmons
( at Adrienne Simmons, CPA)
Very interesting and useful info! I found the class easy to listen to and enjoy and feel like I really got some different perspective and new information out it.
Anonymous
(Retired)
The course was interesting, and the instructor did a great job of presenting. I particularly appreciated the Key Takeaways section at the end of the presentation.
Warren Parker
(Senior Accounting Spec at SEIU)
Very well explained course material; no special previous understanding of finance and accounting matters is needed to learn many valuable ideas from this course.
Anonymous
(Senior Accountant)
Thank you very much
Thank you very much
Thank you very much
Thank you very muchThank you very muchThank you very muchThank you very muchThank you very much
Anonymous
(None)
This course is very interesting and unique. I enjoyed the deep dive into several biases and how they impact decisions, and how to try to overcome them.
Anonymous
()
This course was interesting and a bit different. Many valuable information for people starting to understand financial planning and finance tendencies.
Anonymous
(Senior Finance Business Intelligence Ana..)
This was a very informative course. I think he did a great job of covering the topic as well as providing additional materials available for review
Christopher Hole
(Director of Internal Audit at Roseburg Forest Products)
Wow...a masterful overview of behavioral economics condensed down to 5 hours. It seemed like a semester worth of info in just about a day.
Anonymous
()
Great overview course on behavioral finance. Went over a number of areas at the right level of detail given the objectives of the course.
Anonymous
(Controller)
Very interesting material and eye opening. we tend to take things for granted but this material helps us understand better behaviors.
Anonymous
(CPA)
There are a lot of information in the course to help move a person or company from traditional to behavioral financial thinking.
Christopher Dodson
(Emeritus Professor at Covenant College)
The pace of the instruction was too fast causing the need for frequent pausing and replaying of the video. This was cumbersome.
Anonymous
(-)
This is a great course. I also appreciate the longer 5 CPE credit format. It's a lot of content, but very well thought out!
Anonymous
(Financial Analyst)
A great course to help understand how people think when it comes to finances and how to overcome certain bad habits/beliefs.
Anonymous
()
I thought this was an interesting and well presented course. The content is very valuable to improving business decisions.
Christopher Koutsakos
(Accountant at Textainer)
I liked the variety of topics covered in this course. It covers a lot about the psychology of making financial decisions.
NATALIA UPCHURCH
(FINANCIAL ANALYST at The Church of Jesus Christ of Latter-day..)
Great insight for high level and low level employees. It shows how these terms can affect everyone in the company.
Anonymous
()
I found this course very interesting. I like understanding the "whys" of actions and how it can affect outcomes.
Anonymous
(Vice President)
I really enjoyed this course. Behavioral finance is a very interesting topic and thought it was presented well.
Anonymous
()
A very interesting broad overview of behavioral finance. Made me interested in learning more on the subject.
Anonymous
()
Being a student of finance and psychology I found this course intuitive and refreshing. Very interesting.
Anonymous
(Controller)
A lot of really interesting information on how people think about their finances and financial decisions.
Anonymous
(Senior Financial Analyst)
Awesome course! Very thorough and includes up-to-date research ideas in the field of behavior economics
Anonymous
(Retired)
Excellent course. Enjoyed examples. Presenter knew the material well. Lots of valuable information.
Aaron Zerkel
( at PROS Inc)
Liked the slides and how the information was organized. Questions were clear and concise
Anonymous
(Accounting Manager)
An introduction to a few new concepts and ideas. Good information and engaging topics.
Timothy Goodrich
(Vice President at BentallGreenOak)
Very good comprehensive course to help understand client and colleague mindset.
Amy Arens
(CPA at Amy Arens CPA)
I really appreciated the in-depth look at the types of biases and heuristics.
Colleen Windham
(CPA/Relationship Manager at Retirement Plan Solutions, Inc.)
The class was interesting and broken into bit sized chunks. Would recommend.
Anonymous
()
Helpful and interesting course on Behavioral Finance with relevant examples.
Anonymous
(Accountant)
Great course, clear and concise, would recommend others to take this course
Anonymous
()
Great course! was very intriguing to understand human economic behavior.
Anonymous
(Director of Finance)
Great course on a good topic that has a lot of real life applications.
Anonymous
(CPA)
Educational for personal and business applications. Thought provoking.
Anonymous
()
Great course offering a new perspective to me. and the exam was fair.
Anonymous
(IT Advisory Snr. Associate)
This is a top-notch course on Behavioral Finance. I highly recommend!
Anonymous
(Controller)
really fun course detailing the behavior that goes along with money
Anonymous
()
This course presents the information in a cler and concise manner.
Anonymous
(Equity Research Analyst)
Learned a lot about behavioral finance. It was very comprehensive
Anonymous
()
Interesting course that makes you think differently about biases
Evan McClelland
(Controller at Promanas)
excellent thought provoking course. nice work. great questions
Thavindra Ekanayake
( at SRR)
Behavioral Finance: Introduction and Insights - great course!
Anonymous
(Director Finance)
Lots of different ideas and applicable examples. Very broad
Anonymous
(Director - Data Analytics, Sales and Pri..)
Great overview, and teacher was very engaging to listen to.
Anonymous
()
This was a great course. I would definitely recommend it.
Anonymous
(CFO)
Excellent amount of knowledge for an unusual study area
Anonymous
()
Great course for accountant looking to grow in finance.
Anonymous
(CPA/Investment Advisor)
One of the best courses I've taken so far on Illumeo
Prerequisites
Course Complexity: Basic
No advanced preparation or prerequisites are required for this course.
Education Provider Information
Company:
Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA
95113
Contact:
For more information regarding this course, including complaint and
cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to
.
Rob StephensFounder
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