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In this course we discuss the role of HRM in delivering an organizational reputation as an Employer of Choice.

We start with a brief overview of how to make your organization more attractive to potential employees in today’s competitive labor market.  This leads to a conversation about examining how the organization is perceived in the recruitment market, including the appropriateness of recruitment marketing.  Then we explore how people, having made the choice to join the organization, will make a conscious choice to stay by examining retention best practices. 

This course serves to examine the creation of a vision for your workforce and how to bring that vision to life.

Learning Objectives

  • Discover how to make your organization more attractive to potential employees in today’s competitive labor market
  • Identify the perception of the organization in the recruitment market and the appropriateness of recruitment marketing
  • Explore retention best practice

 

 

Prerequisites

Course Complexity: Intermediate

No advanced preparation or prerequisites are required for this course.

Education Provider Information

Company:
Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact:
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Syllabus
INTRODUCTION AND OVERVIEW
  10:56Introduction to Becoming an Employer of Choice
  13:19The Role of Human Resource Management
  13:10Greater Attractiveness to Investors
  10:55Making your Organization Attractive
  8:41Core Types of Employer Brand
  8:44Identify the Perception of the Organization
  9:04Retention Best Practice
  7:54Hire People Who Fit Your Culture
  4:24Conclusion
CONTINUOUS PLAY
  1:27:05Becoming an Employer of Choice
SUPPORTING MATERIALS
  PDFSlides: Becoming an Employer of Choice
  PDFBecoming an Employer of Choice Glossary/Index
REVIEW AND TEST
  quizREVIEW QUESTIONS
 examFINAL EXAM