In this course we discuss the role of HRM in delivering an organizational reputation as an Employer of Choice.

We start with a brief overview of how to make your organization more attractive to potential employees in today’s competitive labor market.  This leads to a conversation about examining how the organization is perceived in the recruitment market, including the appropriateness of recruitment marketing.  Then we explore how people, having made the choice to join the organization, will make a conscious choice to stay by examining retention best practices. 

This course serves to examine the creation of a vision for your workforce and how to bring that vision to life.

Learning Objectives
  • Discover how to make your organization more attractive to potential employees in today’s competitive labor market
  • Identify the perception of the organization in the recruitment market and the appropriateness of recruitment marketing
  • Explore retention best practice



Last updated/reviewed: August 18, 2023

Included In Certifications

This course is included in the following Certification Programs:

11 CoursesHuman Resources Management (HRM) Certification

  1. Developing an Agile Organization
  2. Human Resources (HR) Strategy Development
  3. Using Data for Human Resources (HR) Decision Making
  4. Leading and Managing People
  5. Becoming an Employer of Choice
  6. Talent Management and Succession Planning
  7. Systems of Strategic Reward Management
  8. Training Design for Return on Investment
  9. Strategic Change Management
  10. Human Resources (HR) Influencing at the Board Level
  11. HR Strategy Development (Article)
3 Reviews (11 ratings)


Member's Profile
I found this course very interesting. It provided eye opening statistics, and provided insight into actions my own company might take in making a difference in changing the culture of the organization. I especially appreciated the suggestions on how to improve employee satisfaction and engagement.

Anonymous Author
There is a lot more to consider than originally perceived to become an employer of choice. This webinar portrays that well.

Member's Profile
Most important topic of this certification so far. That is to reduce turnover rate and boost employee morale.

Course Complexity: Intermediate

No advanced preparation or prerequisites are required for this course.

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
  Introduction to Becoming an Employer of Choice10:56
  The Role of Human Resource Management13:19
  Greater Attractiveness to Investors13:10
  Making your Organization Attractive10:55
  Core Types of Employer Brand8:41
  Identify the Perception of the Organization8:44
  Retention Best Practice9:04
  Hire People Who Fit Your Culture7:54
  Becoming an Employer of Choice1:27:05
  Slides: Becoming an Employer of ChoicePDF
  Becoming an Employer of Choice Glossary/IndexPDF