Every potentially brilliant idea is a grand experiment that attempts to answer a few critical questions. The first question is not "Can this idea be realized?" But rather, "Should this idea be realized?” Finding answers to these questions requires an efficient discovery process, because no one is smart enough to think through all aspects of a solution from the start.

Using a Proof of CO-STAR (TM) approach, innovators develop strategies to address the inherent uncertainties surrounding their idea while building a sound business case for its approval and funding. Planning and then using experimental techniques to ask the right questions and collect the right data is the surest way to get to the right solution.

This course focuses on “proving” the value of new ideas. It emphasizes outreach, quantification, and rapid iteration. These methods will help accelerate your learning curve and quickly determine whether to pivot, persevere or put the idea to rest.

Course Series

This course is included in the following series:

3 CoursesBecoming a Successful Innovator

  1. Become a Successful Innovator Part 1: The CO-STAR Method for Perfecting Your Brilliant Idea
  2. Become a Successful Innovator Part 2: The CO-STAR Method for Pitching Your Brilliant Idea
  3. Become a Successful Innovator Part 3: The CO-STAR Method for Proving Your Brilliant Idea
Learning Objectives
  • Explore how failure plays a key role in successful innovation
  • Identify the critical assumptions and unknowns for your idea and learn how to use experimentation to address them
  • Discover how to build a prototype of your solution, and do it quickly and cheaply
  • Discover how to move beyond the realm of opinion and demonstrate the value of your idea
Last updated/reviewed: August 19, 2023
1 Review (5 ratings)


Member's Profile
Includes interesting examples of how a couple of well know companies tested their ideas quickly and cost effectively.

Course Complexity: Intermediate

The first two courses in Become a Successful Innovator series are recommended.

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
  Introduction to the Part 32:22
  Success Through Failure4:44
  Proof of CO-STAR4:17
  Assessing Your CO-STAR4:16
  Finding Answers to Your Questions1:28
  Experimentation and the “Do It Yourself” Approach1:58
  The Benefits of “Building It”3:12
  Rapid Prototyping Tips5:45
  Collecting Customer Data1:36
  Summary of Key Concepts3:08
  Become a Successful Innovator Part 3: The CO-STAR Method for Proving Your Idea is Brilliant 32:46
  Slides: The CO-STAR Method for Proving Your Brilliant IdeaPDF
  The CO-STAR Method for Proving Your Brilliant Idea Glossary/IndexPDF