Learn how to use this 200,000-year-old communication technique to get an edge in business. Equip yourself with tools and approaches that will result in more buy-in, marketing with increased impact, and a shortcut to feed the content marketing beast. Find out why this cornerstone of communication came to be, why it has been ignored for so long and ultimately how you can harness its power for business impact.

The course covers a brief history of storytelling, how we once used storytelling, why we replaced it for so long and why it's making a comeback. You will learn about the noisy communication environment we now live and do business in and why storytelling is an essential tool in rising above the noise and being heard. We cover the ingredients and structure of story packaged in a way that will be easy for you to start applying immediately. 


Learning Objectives
  • Explore the history of storytelling and its use in business
  • Identify the importance of storytelling as a communication tool
  • Discover ways to apply storytelling in business
  • Recognize when something you hear is a story or not 
Last updated/reviewed: August 26, 2023
6 Reviews (16 ratings)


Member's Profile
This course gives us reasons why storytelling is such an effective tool and breaks down the pieces of what it takes to create one in a couple of different ways. This was a good reminder of how we relate as humans.

Member's Profile
Presenter was passionate about the use of storytelling in our lives and laid out a systematic way to use stories in the business world.

Anonymous Author
This is an area I need to improve on to grow professionally and this course made me all the more aware of it. Thank you.

Member's Profile
The key theme of storytelling was interesting, but more practical examples, versus theory, would have been helpful.

Anonymous Author
Engaging content. I will be thinking of how to apply these principles.

Member's Profile
Good course and a reminder that stories engage people.

Course Complexity: Foundational

The simple perquisites of this course are designed to get you in the right frame of mind. They should take no more than 5 minutes. Before you start the course: Think of the last movie or book you enjoyed. Why did you like it? Consider a time you were moved to act - and why. Think of an occasion within the past week where a friend, spouse, or family member told you about something that happened to them. What about their tale intrigued you, what did you remember.

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
  Introduction to the basics of applying storytelling in business9:20
  Familiar Pains?6:26
  Let's talk about storytelling11:13
  Storytelling fell out of fashion8:38
  When is a "story" not a story?6:08
  The basics of applying storytelling in business 48:23
  Slides: The Basics of Applying Storytelling in BusinessPDF
  The Basics of Applying Storytelling in Business Glossary/IndexPDF
  Slides: OverviewPDF
  The Definitive Guide to Storytelling in Business eBook PDF
  Story Worksheet St PatrickPDF
  Story WorksheetPDF