This course describes analytical models that can be used for strategic business analysis and customer analysis. Under strategic business analysis, the course covers external analytical models such as STEEP, SWOT, Porter's Five Forces and the Boston Consulting Growth Matrix. Under customer analysis, the course covers four models: Kano Model, Value Analysis, Expectation Ranking and Buyer Utility Map. This course is designed to increase analytical knowledge so that you make rational decisions across the overall business.
The course includes two handbooks of over 30 different analytical models that can be used to solve all types of business problems.
Learning Objectives
- Explore at least five areas in the external environment that can impact a business
- Discover the four critical questions to ask for assessing a company’s current situation
- Recognize how to categorize all products offered by a company into four major groups
- Identify differences in customer requirements and recognize how to address requirements in a logical flow
- Explore how to calculate the value different customers bring to a company
- Identify the six satisfaction touch points experienced by customers
- Discover five different types of problems that can be solved using five different analytical models
- 1. Excel-ing When Your PowerPoint Is Loaded with Numbers
- 2. Finding Business Opportunities for Big Data Analytics
- 3. Business Intelligence - Data Collection and Cleaning
- 4. Enterprise Risk Management (ERM): The Three Stages of Maturity
- 5. Top 10 M&A Best Practices for Positive ROI
- 6. SECURE ACT: Impact on Contributions to and Distributions from Qualified Retirement Plans
- 7. Analyzing Financial Ratios - Leverage
- 8. How to Read an Annual Report – For Beginners (Case Study)
- 9. Transform Grow and Innovate in Finance (TGIF): Part IV Process Transformation
- 10. Transform Grow and Innovate in Finance (TGIF): Part III System Transformation
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Prerequisites
No Advanced Preparation or Prerequisites are needed for this course.