If you’re wondering how to easily and effectively measure the performance of your social media activities, this course lays it out for you. Google Analytics, the most widely-used analytics program in the world, has some very powerful reports for assessing your social media performance.

We start with a simple performance comparison between your social media properties and the other marketing channels driving traffic to your website. Then, we dig deeper into your social media program, finding out the channels, content, and landing pages that are doing the best job generating inbound traffic, creating loyal users, and driving through to conversions. And we also gain a deeper understanding of which ones can be optimized.

At each stage, we look at the complete spectrum of key performance indicators, from acquisition to behavior to conversion. (The ABCs of analyzing your social media performance!). So get ready to gain new insights and understanding for improving your social media program’s impact. 

Learning Objectives
  • Discover how your social media program performs relative to your other marketing channels.
  • Recognize how social media users move through your site, and how it differs from other social media channels.
  • Identify the top content for driving traffic, building loyal users, and driving conversions. 
Last updated/reviewed: August 12, 2023
2 Reviews (2 ratings)


Anonymous Author
Interesting information but the instructor was not very engaging. Information would be best learned through actual use of Google Analytics.

Anonymous Author
Fair amount of detail. Lingo difficult to follow for a non-marketing person like myself.

Course Complexity: Intermediate

No advanced preparation or prerequisites are required for this course.

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
  Introduction to 7 Social Media Reports in Google Analytics Every Marketer Should Know9:17
  The Role of Social: Social vs other marketing channels11:28
  Social Properties Performance: Overview of social media9:58
  Network Content Analysis: Channel drill-down into social6:56
  Top Content Performance: Landing Pages Analysis7:08
  Where are conversions happening? Conversions report3:41
  How social visitors move through your site: Social > Users flow analysis5:27
  7 social media reports in Google Analytics every marketer should know4:07
  7 Social Media Reports in Google Analytics Every Marketer Should Know58:18
  Slides: 7 Social Media Reports in Google Analytics Every Marketer Should KnowPDF
  7 Social Media Reports in Google Analytics Every Marketer Should Know Glossary/IndexPDF