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If you’re wondering how to easily and effectively measure the performance of your social media activities, this course lays it out for you. Google Analytics, the most widely-used analytics program in the world, has some very powerful reports for assessing your social media performance.

We start with a simple performance comparison between your social media properties and the other marketing channels driving traffic to your website. Then, we dig deeper into your social media program, finding out the channels, content, and landing pages that are doing the best job generating inbound traffic, creating loyal users, and driving through to conversions. And we also gain a deeper understanding of which ones can be optimized.

At each stage, we look at the complete spectrum of key performance indicators, from acquisition to behavior to conversion. (The ABCs of analyzing your social media performance!). So get ready to gain new insights and understanding for improving your social media program’s impact. 

Learning Objectives

  • Discover how your social media program performs relative to your other marketing channels.
  • Recognize how social media users move through your site, and how it differs from other social media channels.
  • Identify the top content for driving traffic, building loyal users, and driving conversions. 
Last updated/reviewed: January 25, 2018

1 Review (1 rating)Reviews

4
Anonymous Author
Fair amount of detail. Lingo difficult to follow for a non-marketing person like myself.

Prerequisites

Course Complexity: Intermediate

No advanced preparation or prerequisites are required for this course.

Education Provider Information

Company:
Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact:
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Syllabus
INTRODUCTION and OVERVIEW
  9:17Introduction to 7 Social Media Reports in Google Analytics Every Marketer Should Know
  11:28The Role of Social: Social vs other marketing channels
  9:58Social Properties Performance: Overview of social media
  6:56Network Content Analysis: Channel drill-down into social
  7:08Top Content Performance: Landing Pages Analysis
  3:41Where are conversions happening? Conversions report
  5:27How social visitors move through your site: Social > Users flow analysis
  4:077 social media reports in Google Analytics every marketer should know
CONTINUOS PLAY
  58:187 Social Media Reports in Google Analytics Every Marketer Should Know
SUPPORTING MATERIALS
  PDFSlides: 7 Social Media Reports in Google Analytics Every Marketer Should Know
  PDF7 Social Media Reports in Google Analytics Every Marketer Should Know Glossary/Index
REVIEW and TEST
  quizREVIEW QUESTIONS
 examFINAL EXAM