Many financial professionals suffer from weak presence, not from a lack of competence, but because the finance discipline is so complex and analytical in nature.  This course is designed to grow the confidence, ambition, and strategic influencing skills of high potential financial professionals in business. After taking this course, you will know how to strengthen your personal brand and consistently deliver on that brand promise each and every day. 

Course Series

This course is included in the following series:

6 Courses6 Traits of Executive You

  1. 6 Traits of Executive You: Confidence
  2. 6 Traits of Executive You: Relationship Building
  3. 6 Traits of Executive You: Communication Skills
  4. 6 Traits of Executive You: Resilience
  5. 6 Traits of Executive You: Credible Leadership
  6. 6 Traits of Executive You: Personal Branding
Learning Objectives
  • Discover how to define your personal brand to stand out from an overly crowded marketplace
  • Recognize how to improve your appearance, look the part, and dress for success
  • Explore how to differentiate your brand and make it compelling
  • Discover how to communicate your executive brand to the world
Last updated/reviewed: August 28, 2023
19 Reviews (60 ratings)

Reviews

5
Anonymous Author
Wow! Blair and Jennifer, you two are truly great at not only how you present but also deliver in your courses. Yes, I am one of those people with technical competency but now need to communicate my brand. I have some work cut out for me. I enjoyed the course!
5
Member's Profile
The information was presented well; it was easy to focus on without distractions due to the content and tone. The additional tools to work on personal brand are great, especially around reminders on self-awareness. I plan to listen to all 6 Traits!
4
Anonymous Author
A good course with relevant examples and tips about creating a personal brand. I think more examples of what not to do might be helpful, but this course was very informative overall.
4
Anonymous Author
I thought this course was very interesting and helpful. I thought the instructor explained the topic very well. I would recommend this course to others.
4
Anonymous Author
Many people often aren't deliberate as they should be about this, so the content was a good reminder of what to keep in mind as one's career develops.
5
Anonymous Author
Reminder to be self aware and how your reputation can equal your brand. It's important to communicate your brand and there are several ways to do.
4
Anonymous Author
This course had some valuable insights into personal branding. It was a good reminder of some tips and tricks to present yourself in the best way.
5
Anonymous Author
Good high-level view of personal branding. I look forward to looking at some of the books they referenced, too.
5
Member's Profile
This is an excellent course to help those like myself who need to get a roadmap to success at the next level
5
Anonymous Author
Practical tips and tricks to improving personal branding. Instructors are engaging and effective.
5
Member's Profile
Very dynamic presenter, good information to think about and chart a path for improving my brand.
3
Anonymous Author
6 Traits of Executive You: Personal Branding 6 Traits of Executive You: Personal Branding
4
Anonymous Author
The course was very engaging with practical exercises that can be applied immediately.
4
Member's Profile
Good coaching on developing and communicating your professional brand. Well done!
5
Member's Profile
Well presented with just the right amount of information for the allotted time.
5
Member's Profile
This course was incredibly informative and had a well rounded knowledge base.
5
Anonymous Author
Another great presentation - looking forward to taking the entire series.
4
Anonymous Author
it is an interesting video, good information and clear action plan.
4
Anonymous Author
Generally good series. Wonder if may have been more to branding.
show all reviews
Prerequisites
Course Complexity: Intermediate
  • Prerequisite Education: None.
  • Prerequisite Experience: Managerial experience.
  • Prerequisite Preparation:  None 
Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
  Course Overview CPE
Course Syllabus
INTRODUCTION AND OVERVIEW
  6 Traits of Executive You: Personal Branding Promo2:58
  1 Introduction to 6 Traits of Executive You: Personal Branding2:34
  2 Define Your Brand2:49
  3 Appearance4:14
  4 Differentiators2:07
  5 Brand Communication5:07
  6 Conclusion2:21
CONTINUOUS PLAY
  6 Traits of Executive You - Personal Branding Full Video22:10
SUPPORTING MATERIALS
  Slides: 6 Traits of Executive You: Personal BrandingPDF
  6 Traits of Executive You: Personal Branding Glossary/IndexPDF
  Workbook: 6 Traits of Executive You: Personal BrandingPDF
REVIEW AND TEST
  REVIEW QUESTIONSquiz
 FINAL EXAMexam