In this course we discuss the three ways you can be taken more seriously by potential buyers, specifically in those first few moments when you meet them.

We begin by addressing one of most salespeople's biggest 'awkward' moments: Transitioning from chit chat and thinking 'we like each other' to becoming the salesperson who switches to business mode. This leads to a discussion surrounding 'why you are here' and 'why they will benefit'. Finally we roll out some key questions you can ask and how that translates into being respected as a business person who sells.

Learning Objectives
  • Identify the rapport building stage of a conversation from a conscious level and a subconscious level.
  • Identify how chit chat can be wrong and how it can be perfect
  • Discover the difference between rapport building and relationship building


Last updated/reviewed: August 23, 2023
Course Complexity: Foundational

No advanced preparation or prerequisites are required for this course.

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
  Introduction to 3 Ways To Be Taken Seriously By Potential Buyers 1:45
  What Does Being Taken Seriously Mean?8:09
  The Qualification Quadrant7:19
  Deeper Look Into Apprehension and Expectations9:24
  Course Summary1:42
  3 Ways To Be Taken Seriously By Potential Buyers 28:19
  Slides: 3 Ways To Be Taken Seriously By Potential BuyersPDF
  3 Ways To Be Taken Seriously By Potential Buyers Glossary/IndexPDF
  Review Questionsquiz
 Final Examexam