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at Illumeo

Gene Siciliano
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Marketing Spending: Which Half is Wasted?

Those of us who have spent our careers in the financial world have been working with a quandary for many years: It’s very important to invest in marketing, but only in the marketing that works. And, as most marketing experts will tell you, “You only really kn

Gene Siciliano
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Who’s Your Internal Auditor?

 in 2024This article is about risk management for a small-to-medium-sized business.

Gene Siciliano
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Working Capital – Why Does It Matter?

 Working Capital – Why Does It Matter?Most business owners think of Working Capital as the amount of cash they have in the bank. But CPAs. financial analysts, advisors, and bankers define it as the difference between current assets and current liabilities.

Gene Siciliano
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Shopping for a Business Loan?

 Shopping for a Business Loan? So if you’re shopping or considering going shopping, and the interest rates aren’t sufficiently off-putting, here are our thoughts on the things you will have to keep in mind and deal with, as you approach lenders – even your current bank.

Gene Siciliano
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When Your Accounting is Broken

 When Your Accounting is BrokenOne of the things that small businesses – and often mid-sized ones too – don’t do well is bookkeeping, the source of all their financial reports.

Gene Siciliano
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Our Take on Financial Metrics

 Our Take on Financial Metrics The literature typically calls them KPIs, or Key Performance Indicators. I used to call them Critical Performance Factors, or CPFs, before the idea became popular and in every consultant’s toolkit.

Gene Siciliano
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Don't Let Your Money Sit Idle

 Don't Let Your Money Sit Idle Many companies have come out of the pandemic/inflation/Fed counterattack in a great position with more cash on their balance sheets than they expected, or needed, to run their business effectively.

Gene Siciliano
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Toward More Creative Variance Analysis

 Toward More Creative Variance Analysis As we urge every CEO and business owner to do, we compare actual results with the projections the client made at the beginning of the year, whether it’s a formal budget with staff accountability or not, and we ensure a

Gene Siciliano
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Gross Profit vs. Contribution Profit – Which is Best?

Gross Profit vs. Contribution Profit – Which is Best? A question was raised in a client review meeting recently that reminded me that some financial terms – these two in particular – are often not as clear to non-financial managers as they should be.

Gene Siciliano
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Let Your Chart of Accounts be Your Guide

Let Your Chart of Accounts be Your GuideWe have a client whose accounting activity functioned for years under the direction of non-accounting management, not uncommon among smaller privately owned companies whose limited resources often put accounting last on the shopping list.