Too little budget or not enough time to market yourself or your business? Social media such as LinkedIn, Twitter, and blogs offer business owners, consultants, and others an opportunity to market to many, rather than one prospect at a time. For most of us, though, the thought of social-media marketing is overwhelming, and we don't know where to start or what to talk about.

In this course, Marcy Phelps shares how to expand your reach, strengthen connections, and raise awareness by sharing your expertise and helping others share theirs. For anyone too busy running a business or making a career pivot to spend time with sales funnels and other time-consuming and outdated marketing techniques, this course will take you through a 9-step process for creating your customized blueprint for getting noticed on social media-without selling, chasing clients, or wasting your time with ineffective marketing approaches.

Course Key Concepts: social media, Marketing, Career, Sales, LinkedIn.

Learning Objectives
  • Recognize the importance of a professional presence on social media and common objections to its use.
  • Explore the differences between attracting vs. broadcasting in terms of marketing.
  • Identify the necessary components of an effective social-media marketing plan.
  • Discover the steps for creating your own social-media marketing plan using a 9-point checklist and the accompanying course workbook.
  • Explore best practices for putting your plan into action, saving time, and getting the results you want.
Last updated/reviewed: August 18, 2023
1 Review (2 ratings)

Reviews

5
Member's Profile
Very in depth course on best way to engage with social media.
Prerequisites
Course Complexity: Foundational
No advanced preparation or prerequisites are required for this course.
Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
  Course Overview CPE
Course Syllabus
INTRODUCTION AND OVERVIEW
  Course Introduction1:56
  Why Bother?11:10
  Social Media-What it is and Isn't6:46
  How it works8:36
  LinkedIn and Other Platforms17:46
PLAN CREATION
  Create your Plan - Part 119:42
  Create your Plan - Part 217:12
  Create your Plan - Part 310:10
  Tips for Making it Work9:16
  Summary1:56
CONTINUOUS PLAY
  Attracting Clients and Building Credibility Through Social Media - Without Making it Your Full-Time Job1:44:30
SUPPORTING MATERIAL
  Slides: Attracting Clients and Building Credibility Through Social Media - Without Making it Your Full-Time JobPDF
  Workbook: Attracting Clients and Building Credibility Through Social Media - Without Making it Your Full-Time JobPDF
  Attracting Clients and Building Credibility Through Social Media - Without Making it Your Full-Time Job Glossary/ IndexPDF
REVIEW AND TEST
  REVIEW QUESTIONSquiz
 FINAL EXAMexam