Live Educational Webinar
Digital Marketing 101
This event has already occurred
May. 18, 2017 Thursday
11:00 AM - 12:00 PM (Pacific)
1 Hour
Educational Webinar
Registration for this event is currently closed
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Free Live Webinar

  • Free CPE
  • Non-sponsored webinars mean you never listen to a 3rd party sales pitch – it’s all just great education
  • Expert-instructor-led learning with live Q&A
  • Based on a great course on Illumeo
Ernie Humphrey CEO & Founder, 360 Thought Leadership Consulting, Inc.
Leading effectively across the enterprise requires a finance to collaborate with marketing leaders. What better way to be a strategic partner to marketing leaders then to understand the challenges they face? This webinar focuses on the landscape in today’s world of digital marketing and social media, including what works, what does not work, how to assess the effectiveness of your company in these areas, and how to identify opportunities to collaborate with marketing colleagues to design and execute marketing programs that impact company growth.

Discover what marketing success means in the arenas of digital marketing and social media and speak the language of your CMO. Explore the pros and cons of social media vehicles LinkedIn, Facebook and Twitter. Identify specific opportunities for collaboration with marketing colleagues.

Learning Objectives

After attending this event you will be able to:
Discover what marketing success means in the arenas of digital marketing and social media and speak the language of your CMO.
Explore the pros and cons of social media vehicles LinkedIn, Facebook and Twitter.
Identify specific opportunities for collaboration with marketing colleagues.

Speakers

Ernie HumphreyCEO & Founder, 360 Thought Leadership Consulting, Inc.
Ernie Humphrey
CEO & Founder, 360 Thought Leadership Consulting, Inc.
Ernie Humphrey currently serves as the CEO of 360 Thought Leadership Consulting and as the COO for Treasury Jobs.com. He has diverse industry knowledge as a seasoned corporate finance practitioner, a leader at the largest association for financial professionals (the Association for Financial Professionals (AFP)), and as a driving force behind the development of the largest online community for senior level financial professionals (Proformative). During his career he has supported and delivered thought-leadership in the arenas of finance, treasury, accounting, and related disciplines. Ernie has extensive experience in the areas of educational event development and execution, marketing, international cash management, global insurance, and acquisition integration.

Ernie has a BS and MS in Economics both from Purdue University. He has authored published articles on working capital management, acquisition integrations, and bank relationship management in addition to various articles dealing with professional development. Ernie is a Certified Treasury Professional, is a sought-after public speaker, and recently published his first book The Art of Owning Your Career Success: Tales of a Treasury Leader, CMO, CFO, CEO & COO.
Moderated by: Khoa TranOperations Manager, Illumeo
Moderated by: Khoa Tran
Operations Manager, Illumeo
Khoa is in charge of live event operations at Illumeo and has led the preparation and execution of hundreds of live events on various finance, accounting and related topics across the Office of the CFO. You could say his job is a lot like learning finance and accounting for a living. Khoa is primarily responsible for ensuring great content, delivery, and learning for each of Illumeo's webinars and live events.