Description

This course introduces advanced analytics and the business value it can add. It begins by introducing data mining, predictive analytics and machine learning in the context of the overall analytic landscape. The challenges of adopting advanced analytics and the role of a focus on improving decision-making are explored. The focus on decision-making is extended to discuss the differences between decision support and decision management or automation.

This decision-centric framework can be used to find business opportunities for advanced analytics. This course will allow business professionals to make the case for, and frame the successful use of, advanced analytics in their business operations.