Description

Webinars are key to driving thought leadership, elevating your messaging, and – most importantly – driving lead generation. A successful webinar program can drive real impact for your campaign, if executed with forethought and professionalism.

In this course, you will learn how to

• Build a webinar program plan
• Coordinate enrollment campaign messaging with webinar content
• Build and deliver content that captivates and attracts future buyers
• Avoid the 5 key traps that drive attendees away
• Track and evaluate program success