Description

Although we often think of Marketing’s job as primarily attracting customers, there’s another vital audience: Sales. As often as not it is up to Marketing to ensure they are up-to-speed on not only messaging and positioning but also new products and offers. This is how you do it effectively.

In this course, you will learn how to

• Make Sales care
• Build content that will intrigue – and stick!
• Distribute electronic content effectively
• Bring Sales on-side by co-opting the top performers
• Validate your impact on closed business