Description

Email is the quickest and most direct route to your target audience. But it is also the easiest approach for prospects to ignore – or even block. Optimizing subject, content, and layout can make the difference between boom and bust.

In this course, you will learn how to

• Identify approaches proven to turn prospects off
• Coordinate your subject line, content, and layout for the greatest appeal
• Track the success of each version for immediate optimization
• Protect your domain from blacklisting
• Use easily-available tools to maximize your reach