The Science of Marketing: How Psychology and Neuroscience Can Make Your Marketing More Effective

In this course we see how insights from the science world can help you build better relationships with your customers.

There are lots of great insights marketers can learn from science, like creating simple messaging that is easy and obvious to understand, providing a hierarchy of information, offering general concepts before providing detailed information, and setting expectations in advance. Exploring how our brain processes, retains, and interacts with information and key applications can make your marketing more effective.

From information processing and pattern disruption to how consumers make choices and create memories, this course identifies key frameworks from both psychology and neuroscience that you can begin applying today.