The Basics of Applying Storytelling in Business

Learn how to use this 200,000-year-old communication technique to get an edge in business. Equip yourself with tools and approaches that will result in more buy-in, marketing with increased impact, and a shortcut to feed the content marketing beast. Find out why this cornerstone of communication came to be, why it has been ignored for so long and ultimately how you can harness its power for business impact.

The course covers a brief history of storytelling, how we once used storytelling, why we replaced it for so long and why it’s making a comeback. You will learn about the noisy communication environment we now live and do business in and why storytelling is an essential tool in rising above the noise and being heard. We cover the ingredients and structure of story packaged in a way that will be easy for you to start applying immediately.