Sales Leadership 1 – Creating a Sales Vision

A sales vision, unlike the CEO’s corporate vision, is a realistic, detailed strategy to drive the sales team. It starts with the sales manager (sales leader) looking at the sales team’s capability, performance, the marketplace and competition, to create a realistic vision (mission) such as “Become best district in company” or “Achieve quota for all products”. As the vision takes shape, it becomes a team vision that is long-term – often 6-12 months, uniting the sales team in a common, challenging mission.

The only way to make the vision doable is to start by searching the key opportunities, getting input from the sales team and others. Once determined, the sales manager graduates to become a “sales leader” by creating a strategic plan: Vision, Goal(s), Strategy(s), Tactics to support the vision. The Visiplan (your strategic planning tool) is launched with the sales team and supporters. It must be constantly communicated with reminders, short-term progress and achievements.

Regardless if you are a salesperson pursuing a management position or a sales manager interested in becoming more of a sales leader, this course is both unique and invaluable. It helps generate “followers” that every leader needs and, most importantly, creates sales results.