In order to negotiate successfully, you need to know what both sides of the negotiation value and what they do not value as highly.  While sometimes people will not be able to agree, understanding your goals and the goals of the other side early in the process will help you not waste time in fruitless negotiation and will propel both sides to work earnestly to reach an agreement.

This course is a primer in not only how to negotiate, but when to negotiate, where to negotiate, how to set the terms and calendar for negotiation, and most importantly, how to prepare for negotiation.  Everyone negotiates every day and when you become better at it, you can help others become better at negotiation, which benefits every one.

This course has practical impacts in both your professional and personal life and helps take some of the strain, stress, and effort out of negotiation.  And, if you currently dislike any form of negotiation, this course shows you ways to make it more enjoyable and less conflict bound. 

Learning Objectives
  • Explore how improved negotiation makes life better for all involved.
  • Identify what your side values most highly and what the other side values most highly as a key strategy in pursuing successful negotiations.
  • Discover the true purpose of negotiation.
  • Recognize that preparation is the most important factor in successful negotiation.
  • Discover how to calculate the cost of not agreeing to your side and to the other side in order to gain leverage in negotiation.

 

 

Last updated/reviewed: August 10, 2023
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41 Reviews (189 ratings)

Reviews

5
Member's Profile
I wish I had taken this course earlier in my career. I now know what I don’t know. Besides a very informative and bookmark type course, the instructor also recommends some good negotiation subject related books, web sites and associations. I plan on revisiting this course and bookmarking it for future reference. Strong presentation too.

3
Anonymous Author
Provides a basic outline of negotiation tips. Good material for someone new to negotiation. The slide presentation could use some work. Looking at listening to the instructor read bullet point after bullet point on 30+ slides is not the most effective way to present material.

3
Anonymous Author
The substance of this course is valuable, but there are too many gray either/or questions that come up in the final exam. Several of the answers were just one shade off of other choices and I found myself frustrated with deciphering the meanings of questions.

3
Member's Profile
There was some structure in this presentation and Herb Rubinstein is likeable, but at times, it had a rushed flow which made grasping the concepts difficult. At times, the concepts seemed vague because of switching illustrations to differing concepts.

5
Anonymous Author
This course was very helpful. It wasn't what I expected, it allowed me to deeply see what it is to negotiate. I thought it was going to give me examples on how to negotiate with difficult customers but this was interesting on a psychological level.

5
Member's Profile
Great discussion of negotiation. This concepts in this course can take some of the tension out of the negotiation process and help people make good deals that they can be happy with, without alienating the counterparty.

3
Anonymous Author
It really was not helpful in learning how to better negotiate. It was too superficial and general that it really did not expand on how to better approach negotiations. Maybe the course is too short?

5
Anonymous Author
The instructor provided great tips on negotiation strategies. I especially liked the idea of increasing the size of the pie and then dividing it. If all are happy, negotiation is successful.

5
Anonymous Author
This course provides practical and easy to follow best practices for negotiations and many different situations.This is useful to many different types of negotiations.

3
Anonymous Author
Interesting course - not sure I agree with the takeaway since it took me more than one try to pass the exam. It would be helpful to have more definitive notes.

5
Anonymous Author
Great course on negotiation. Has some good tips and reminders on how to think about negotiations overall and how to best prepare for them, which is key.

4
Anonymous Author
I thoroughly enjoyed this course. The instructor was extremely knowledgeable and emphasized points with descriptive examples. Overall good experience.

5
Anonymous Author
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4
Member's Profile
a little dry, but good information. there were several things I didn't consider about negotiations that this course effectively communicated.

5
Member's Profile
Very informative and well presented. A good starting course for someone wanting to gain a better understanding of the negotiations strategies.

4
Member's Profile
insightful course, but I wish more live examples are shared under different scenarioes. Overall, it is a great course to have.

5
Member's Profile
Great course! It outlines basics to negotiation and gives good pointers as to how you can benefit on your side of the deal.

4
Anonymous Author
This course provided some good tips to negotiating and was a nice refresher in items that are important during negotiations

5
Anonymous Author
Great class and very informative! The presenter did a great job sharing tips and best practices on negotiations.

5
Anonymous Author
Thank you very much for the excellent presentation, Mr Rubenstein! I will always try to create a bigger pie!

5
Anonymous Author
I enjoyed this course because the content can be applied to negotiations in one's career, not just in business.

5
Anonymous Author
Very informative course. I learned a lot of useful information. Thank you for making it easy to understand.

4
Anonymous Author
Nicely done. The instructor did a terrific job in communicating when and why to act in a certain manner

4
Anonymous Author
Good high-level overview course on negotiating that is great for getting one's feet wet on the topic.

4
Member's Profile
Great recommendations for effective negotiation. Printable slides are not great so take good notes.

5
Anonymous Author
This course was well prepared and well presented with excellent insights and practical examples.

5
Anonymous Author
This was a thorough look at negotiations, but It could use more examples to help prove the point

5
Anonymous Author
Good guidelines for win win negotiations.helpful reactions to potential roadblocks.

5
Anonymous Author
This was a good overview of negotiation and how to prepare for tough negotiators.

4
Anonymous Author
Interesting course. Good Negotiation skills seem to be very helpful to have.

5
Member's Profile
Lots of good in formation and practical tips to be an effective negotiator.

5
Anonymous Author
Very interesting course. I appreciated the examples sprinkled throughout.

4
Anonymous Author
informative course about the benefit of negotiating wisely in business

5
Member's Profile
It would be more beneficial if more real life examples are presented.

4
Anonymous Author
Having more real life examples would help explain the concepts more

5
Anonymous Author
Good course full of good information. Well developed and presented.

5
Member's Profile
lots of practicals to apply for real life! enjoyed it thoroughly

4
Anonymous Author
This was a very informative course. high recommended A++++++

5
Anonymous Author
Great course and very knowledgeable speaker on this subject!

4
Member's Profile
clear and effective presentation with good use of slides

5
Anonymous Author
This course covered the stated learning objectives.

Prerequisites
Course Complexity: Intermediate

No advanced preparation or prerequisites are required for this course.

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
Course Syllabus
INTRODUCTION AND OVERVIEW
  Introduction to Negotiation1:56
Section 1
  Purpose of Negotiation15:35
Section 2
  Preparation6:56
  Preparation (Continued)12:15
Section 3
  Best Practices10:23
  Best Practices (Continued) 8:24
  Conclusion3:53
CONTINUOUS PLAY
  Negotiation 59:22
SUPPORTING MATERIALS
  Slides: NegotiationPDF
  Negotiation Glossary/IndexPDF
REVIEW AND TEST
  REVIEW QUESTIONSquiz
 FINAL EXAMexam