Converting prospects into clients is a complicated process and one of the most important factors in moving someone towards becoming a client is building trust in you and your practice and establishing credibility as an industry expert. This course explores the journey through Know-Like-Trust along with strategies to establish credibility with your prospects.

Course Key Concepts: Prospecting, Business Development, Sales, Marketing, Lead Nurture.

Learning Objectives
  • Discover and compose a Front of Mind strategy.
  • Identify and list 3 ways to provide value in a Front of Mind strategy.
  • Discover and define each stage of know-like-trust.
  • Identify and list the 6 establish credibility with your prospects.
  • Recognize and establish communication best practices.
Last updated/reviewed: August 28, 2023
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3 Reviews (9 ratings)

Reviews

4
Anonymous Author
This was good, but the PDF of the slides were kind of light on information regarding the videos and the test.
4
Anonymous Author
Again, good job with this course i liked the know like trust stuff...............
5
Anonymous Author
Great course, thank you very much for the great content!
Prerequisites
Course Complexity: Foundational

No advanced preparation or prerequisites are required for this course.

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
  Course Overview CPE
Course Syllabus
INTRODUCTION AND OVERVIEW
  Introduction to Tool kits and Techniques for Expansion and Development3:12
  Front of Mind4:52
  Know Like Trust13:53
  Establishing Your Credibility13:21
  Communication Best Practices4:46
CONTINUOUS PLAY
  Lead Nurture Strategies40:04
SUPPORTING MATERIAL
  Slides: Lead Nurture StrategiesPDF
  Lead Nurture Strategies Glossary/ IndexPDF
  Workbook: Lead Nurture StrategiesPDF
REVIEW AND TEST
  REVIEW QUESTIONSquiz
 FINAL EXAMexam