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0.5 Hours (On-Demand)
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You think your business is tough?  Think about the TV series business for a moment.  Conservatively, a network will hear 500 pitches a season and on the average will buy 70 of those ideas to be put into development.  Of those lucky 70, about 20 will be made as pilots.  From those 20 pilots, only 5 – 10 on average are picked up as a series by May, when the whole process starts all over again.  At best, there are 10 winners out of 500 tries.  The odds are staggering.

With so much at stake, what do Hollywood writers and producers do to tip the scales in their favor?  In this course, we’re going to talk about basic approaches to selling an idea or product that are used by the best and brightest in television every day.  You don’t have to be a Spielberg or Lucas to apply these simple methods to making the most of the time you get in the room with your target market and convince them to take a chance on your product or services. 

In this course, we will explore how to increase sales using Hollywood strategies, as well as sales preparation techniques and how to be effective in sales meetings.

Learning Objectives

  • Identify ways to connect with the key decision maker.
  • Discover strategies to help you prepare for any sale, any time.
  • Recognize when a meeting is going well and what to do if it isn’t.
  • Discover what to do beyond the deal making to keep your customer coming back for more.

Prerequisites

Course Complexity: Intermediate

No advanced or prerequisites are required for this course

Education Provider Information

Company:
Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact:
For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Course Syllabus
INTRODUCTION and OVERVIEW
  7:12Introduction to Increase Sales Using Hollywood Strategies
  6:28Sales Preparation Strategies
  7:21Rolling With the Meeting Punches
CONTINUOUS PLAY
  21:01Increase Sales Using Hollywood Strategies
SUPPORTING MATERIALS
  PDFSlides: Increase Sales Using Hollywood Strategies
  PDFIncrease Sales Using Hollywood Strategies Glossary/Index
REVIEW and TEST
  quizREVIEW QUESTIONS
 examFINAL EXAM