How to Use Verbal Success Stories to Get Executive Attention and Interest

A well-crafted verbal success story that ends with measureable results is the most powerful influence tool in today’s selling world. However, for your benefit, it is seldom used. Stories, when done well, capture our imagination and attention. They break our preoccupation and demand our attention and interest. An effective third-party story will easily and instantly present you as a valuable asset, and stories are remembered long after the meeting has ended. So, if you want to be remembered after the meeting, become a great story teller.

If you tell a story about you and your accomplishments, most executives will tune out because it’s bragging. However, when you tell a story about what someone else said about you, then it’s believable. In this session, we explore why success stories are important and how to create stories that will immediately change a negative perception into a powerful reason to meet with you.