Digital Marketing 101

<p>Leading effectively across the enterprise requires a finance to collaborate with marketing leaders. What better way to be a strategic partner to marketing leaders then to understand the challenges they face? This course focuses on the landscape in today&rsquo;s world of digital marketing and social media, including what works, what does not work, how to assess the effectiveness of your company in these areas, and how to identify opportunities to collaborate with marketing colleagues to design and execute marketing programs that impact company growth.</p>

<p>Discover what marketing success means in the arenas of digital marketing and social media and speak the language of your CMO. Explore the pros and cons of social media vehicles LinkedIn, Facebook and Twitter. Identify specific opportunities for collaboration with marketing colleagues.&nbsp;&nbsp;</p>