Description

Every finance professional should master the mechanics of how to put together a cash flow statement, and understand the differences between the direct and indirect methods of cash flow reporting. But things become more interesting when you start to attach meaning to the numbers.

What does the cash flow footprint look like for an embryonic company like Tesla? What about a retail company with an optimized supply chain like Walmart? Or a capital-intensive oil and gas company like Shell? How does cash flow relate to strategy? How do companies use non-GAAP (Generally Accepted Accounting Principles) cash flow metrics to tell the story of their performance?

Philip de Vroe, The Finance Storyteller, helps you discuss cash flow with your business stakeholders using fresh insights and illustrative benchmarks.