Description

Some of the hardest working, highest performing, and biggest impact employees and job seekers are unknown, passed over, and unrewarded. Why? That’s exactly what we are going to find out.

Once you create your brand and value proposition, the next step is “How do you communicate with others?” Marketing communications is about how insiders communicate with others in a way that influencers, trusted advisors, and decision makers understand, remember, and know how to help you.

We review how to craft your image (brand) and create your value proposition. Then we explain the use of stories and layered conversation. Finally, we reveal two key tools that can set you apart from your competition. The first is a marketing document and the second is a marketing action plan.

With these tools and techniques, you will be ready to talk to anyone. Finally, others will learn who you are and be able to help your career success.