Description

We all know what they say about first impressions. Have you thought about yours? Is it clear, compelling and memorable? If not, you could be losing more business opportunities than you think. 

In this course you learn about Talk Tracks and Selling Messages and why they form the basis of all your business relationships and communication.

Talk Tracks communicate what you do, how you do it, and the results you deliver.  They’re more than just an elevator pitch; they’re the foundation for every conversation, presentation, and touch point that follows. Compelling, memorable Talk Tracks are key to nailing the first impression.  Master these selling messages and you will build relationships faster and make it easier for people to do business with you.