Description

Whether convincing prospects to buy their services or trying to get buy-in from managers and team members, businesspeople must frequently use persuasion to get the results they desire. In this webinar, we show participants how to persuade readers powerfully. They learn to analyze their readers deeply and then create an influential message.

Participants will plan and begin to draft a persuasive message during the workshop. The program follows this structure:

• Reader Analysis: Desired Outcome, Pain, Hot Buttons, Questions, Objections.
• Features and Benefits: People buy benefits, not features.
• Three Modes of Persuasion: Ethos, Pathos, Logos.
• Drafting a Persuasive Message:
  • Hook the reader from the start.
  • Close with a call to action.
  • Crystallize your message in the subject line of an email.

Participants learn to influence others successfully in both sales and management situations. This program is especially useful for executives and business development professionals.

Course Key Concepts: Business writing, Persuasive Writing, Sales, Management, Influence, Persuasion, Leadership.