Description

Introduction to SaaS provides insight into industry best practices when looking at Software as a Service, “SaaS” and subscription businesses.

This introductory course reviews the SaaS funnel from Traffic to Revenue, definitions of key metrics, and a hands on activity for working with SaaS data.  We also discuss how a SaaS business derives its customers, monetizes the customer, and how to calculate the value of a customer over a given timeframe.