Selling Strategy: Before Prospect Contact Part 4 – How to Get the Meeting: Telephone Selling

Your sales strategy should include using the telephone to sell. The telephone is a useful tool because it saves time and money. There are challenges to using the telephone to sell effectively.  The telephone is a useful tool to achieve the objective of getting the face-to-face meeting with a prospect.

You learn how to overcome the challenges of selling on the telephone. You learn how to sound on the telephone so the listener wants to continue the sales call with you. You learn what the components are of a compelling telephone introduction so your prospects continue speaking with you on the telephone. You learn to avoid the trap of “Send me some information” when you know the prospect really doesn’t want it.  You learn how to get the meeting.