Niche Marketing for Your Accounting Practice: The Benefits of Becoming a Specialist for Accountants New to the Profession

In a profession where many CPAs and accountants operate as generalists, specializing within a niche can provide a huge competitive advantage.  Many firms have realized that the more focused their practices become, the more their practices grow.  Plus, clients and prospects will travel further, wait longer, and also pay higher fees to work with a specialist.

In this course, Andrew Schwartz CPA explains to accountants new to the profession the value to becoming a specialist. According to Andrew, specializing in a niche allows an accountant to build a much deeper knowledge base in his or her area of interest and expertise, allowing that accountant to work more effectively and also provide clients, prospects and referrers with better information, advice and strategies. Many course attendees will leave the session with a new excitement to commit to a niche and will realize how easy it is to build a successful firm or practice group working primarily with only those clients from industries or other niches that you actually choose to work with.

According to one of Andrew’s colleagues who began building his niche CPA practice in the late 1990’s: “My CPA practice has grown 500% over ten year and my success has largely been due to working to create a niche practice. Clients really appreciate the value you bring when you know their industry. It sets you apart from the competition.”

Course Key Concepts: Accountant, CPA, niche, specialist, specialty, benchmark