Niche Marketing for Your Accounting Practice: Turbocharge Your Firm Specialty with Benchmarking

In a profession where many CPAs and accountants operate as generalists, specializing within a niche can provide a huge competitive advantage.  Many firms have realized that the more focused their practices become, the more their practices grow.  Plus, clients and prospects will travel further, wait longer, and also pay higher fees to work with a specialist.

In this course, Andrew Schwartz CPA shares how he generates meaningful industry specific benchmarking information to help clients and prospects within his niche better understand how their businesses are doing. Many viewers will leave the course with a new excitement to commit to a niche and will realize how easy it is to turbocharge their specialty by benchmarking.

Course Key Concepts: Accountant, CPA, Niche, Specialist, Specialty, Benchmark.