LinkedIn and Social Selling for Business Development

The buyers’ journey has changed. Buyers are now researchers, explorers, self-educators, and collaborative decision makers – and this has significantly impacted the traditional sales process. The “Know, Like, and Trust” mantra is now “Attract, Teach, and Engage.” If you are not breaking through the noise, gaining access to stakeholders through your warm marketing and positioning yourself as a thought leader and subject matter expert, your competition will.

This course is for sales and business development professionals that have been on LinkedIn but have not seen an ROI.

Whether you are an entrepreneur, sales representative, or a sales and marketing leader, the ease of implementing actionable steps from this course will quickly position you as a thought leader and subject matter expert, leverage your current network to get access to key stakeholders, connect and engage with your targeted audience, and convert new connections to phone calls, and ultimately new business.