How to Create a Press Kit

In this course, you learn how to create a Press (Media) Kit.  This includes a list of items a basic press kit should contain and how to assemble the materials needed.

A press kit is a representation of your company, product, or person.  It is a tool for the media or potential promotional partners to get an overview, messaging points, and the story behind your brand.  The tools offered should include hi-res images and logos, press releases, fact sheet, and links to prior media or video messaging.