Description
Webinars are key to driving thought leadership, elevating your messaging, and – most importantly – driving lead generation. A successful webinar program can drive real impact for your campaign, if executed with forethought and professionalism.
In this course, you will learn how to
- Build a webinar program plan
- Coordinate enrollment campaign messaging with webinar content
- Build and deliver content that captivates and attracts future buyers
- Avoid the 5 key traps that drive attendees away
- Track and evaluate program success
